Connection to the Internet

We can give you a presence on the Internet, either by setting up an in-house server here at Internet Resources Corp., or by connecting your company's computers directly to the Internet. With a full Internet connection you will be able to communicate with people around the world via e-mail, read and post articles to news groups (the Bulletin Boards of the Internet), access other companies' Web Servers and Gopher servers.

Home Pages and On-Line Documents

Your "home page" is the first document a user sees when he or she connects to your World Wide Web server. The home page is a chance to grab the reader's attention and to give the reader a feel for your company. As such, it is a very important document, and should be designed carefully. It will reflect and even define your company's on-line marketing strategy, and may serve as a central 'menu' for any services, products, or information that you offer on-line. Home pages often incorporate eye-catching graphics; their text should always be well-written with an eye toward marketing strategy.

Our professional staff at Internet Resources will assist you in developing a home page that take sinto consideration your overall on-line marketing strategy. We can turn your printed brochures, advertisements, and ideas into an on-line document that will sell. Or, if you are using the Net primarily for public relations purposes, we can design you a home page that conveys the image you wish to present. And if you are offering services or information on-line, we can link that information to your home page, and provide clear instructions to the user on what is available and how to access it. Our artists are available to design graphics that will catch the attention of casual readers and make them want to find out more.

Your home page can contain 'links' to other documents. These documents might include, for example, your catalog, product information, sales brochures, order forms, scanned images of samples -- the possibilities are endless. Our staff, experienced in the Hypertext Markup Language in which World Wide Web documents must be written, can create these documents for you or adapt sales materials that you are already using.

For companies that want an Internet presence with minimal effort on their own part, we can, after a brief strategy meeting, adapt existing corporate and sales brochures, scan company logos and other images, and then create a Home Page and other associated documents. It's that simple!

Internet Marketing Strategies

Cyberspace is a strange place, and the Internet demands a different style of marketing than you might use otherwise. It is in some ways passive: you create a 'presence' of some sort on the Net, and then try to interest individuals and companies in 'looking you up'. Once they do, you can lead them through your marketing materials, you can capture information about them and add them to your mailing or e-mailing list, or you can put them in touch with a salesperson. And how can you get people to 'look you up' in the first place? This is the main challenge of selling on the Internet.

One common technique is to post information about your presence to news groups (Bulletin Boards). These news groups must be precisely targeted, however, in order to avoid offending the on-line community. No company wants to create the sort of bad feeling engendered by the infamous "Green Cards" campaign. Another possible strategy is to offer some free product (usually information) over the Net. As this product becomes known on the Internet, your company will as well, and you can insert 'links' from this free product to your marketing materials. Your 'address' on the Internet can also be registered in various directories scattered around the on-line world. Unfortunately, no standard 'overall' directories exist, and finding appropriate places to list your company can be a challenge.

Our consultants at Internet can help you determine the best ways to advertise your presence on the Internet, using our knowledge of resources available on the Net and of the newsgroups that exist. In addition, becoming a 'shop' in the Internet Trading Post will allow your company's home page to be seen by shoppers browsing through our on-line mall or looking for one of our other member companies. We can help you respond to the challenge of advertising in the confusing world of Cyberspace.

Internet Resources Corp. - Consulting Services

Internet Resources brings over 14 years of experience in consulting and applications development to bear on assisting clients in meeting their Information Systems needs. In addition to our Internet connections, we offer services in systems integration, development and design of client-server applications, business re-engineering and right-sizing, LAN setup and administration, and development of executive information systems.

We regularly assist clients in:

We have been involved in projects in a wide range of industries.

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