Internet Marketing
The first cornerstone is a direct connection to the Internet. World Wide Web servers (Webs)
are currently receiving a lot of attention from companies around the world as a means to promote their
products and services. A Web allows your company to establish graphical and, in some cases, an audio
presence on the Internet. DSS has created the technology to link a Web server to SIRS. One of the most
common uses of SIRS is lead generation and prospect qualifying. With a SIRS/Web link in place, a user
can access company literature and information on the Web, download information or leave their name and
number to be contacted by the company. The information requested by the user while "browsing" can be
used to qualify the prospect and later assist a telemarketer or sales representative in their follow up.
Statistics on what products were of interest, the time spent looking at each product, and further information
requests all flow directly into SIRS and automatically create follow-up activity based on the user's actions.
SIRS is the first, and perhaps only product, to accomplish this link.
(C) Copyright 1995, Data Systems Support; Modified 1/23/95; lparks@dssmktg.com