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1 of 5

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OPTION





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Menu

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COMMUNICATIONS

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Review

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• WHOLE EARTH
 • MUSIC
  • MUSIC MAGAZINES
   • Rock Magazines

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14019227

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No  longer funky, OPTION’s eclectic adventurousness in covering music from just about anywhere, alternative or mainstream, is stimulating.  A slight college radio rock bias is evident more in the ads than the editorial, which does a pretty good job of being color blind.  Beefy features and many mid-length reviews of both independent and major-label releases make OPTION the up-and-coming contender to be the successor to Rolling Stone.  As major labels buy more and more into the so-called alternative, this might yet be the wave of the future.  Deja vu, anyone?

                                   — Jonathan E. & Richard Kadrey

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stack "WHOLE EARTH"
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