Day 037 - 14 Oct 94 - Page 07

     
     1
     2   MR. JUSTICE BELL:  What I am particularly interested in is your
     3        evidence as to McDonald's promotion of its foods; the
     4        reason being that it may be that the nutrition element in
     5        this case falls into two parts, the extent to which foods
     6        of the kind served by McDonald's may be associated and to
     7        what extent with ill-health, and the extent to which
     8        McDonald's gives information it should do about its food,
     9        or promotes it as healthy food when it is being argued
    10        that it is not, in fact.
    11        A.  Yes.
    12
    13   Q.   I think you are in the second compartment rather than the
    14        first.
    15
    16   MR. MORRIS:  You are not a dietician, are you?
    17        A.  No.
    18
    19   MR. RAMPTON:  Might I intervene at this stage with a view to
    20        least inconvenience to Mr. Cox and everybody else.  If
         there is an article published in the BMJ about what
    22        Mr. Cox may well have described as deceptive marketing of
    23        meat products, which he, I think, described as an angry
    24        article, and reliance is placed on that in two ways, first
    25        because it no doubt sets out some of Mr. Cox's views;
    26        secondly, in order no burnish Mr. Cox's credibility as a
    27        witness that he has had an article accepted by the BMJ, I
    28        think we ought to have it.  If we are told what issue it
    29        is in, then we can make arrangements to obtain a copy
    30        before Mr. Cox leaves the witness box.  I do not believe
    31        it is one of his references.
    32
    33   MR. JUSTICE BELL:  Your statement spoke of being asked to write
    34        and it has actually been published, we understand, from
    35        what you have just said?
    36        A.  Yes, my Lord.
    37
    38   Q.   Can you remember which issue it was in?  Do you actually
    39        have a copy you?
    40        A.  I do not with me, no.  My research material is almost
         as extensive as yours here.  Mr. Rampton is incorrect in
    42        saying it was published in the BMJ; it was published in
    43        the BMA's News Review, as I made clear.
    44
    45   MR. RAMPTON:  I am sorry.  That is my bad hearing.
    46
    47   MR. JUSTICE BELL:  Can you pin it down for us when abouts it
    48        was?
    49        A.  I am pretty sure I can.
    50 
    51   Q.   Is that monthly or quarterly? 
    52        A.  It was monthly. 
    53
    54   Q.   About which month?
    55        A.  I think it was May last year, but .....
    56
    57   Q.   Some time this late spring or early summer, you think?
    58        A.  Yes.  If I am going to be here on Monday, I will
    59        willingly bring it with me then.
    60