Day 043 - 01 Nov 94 - Page 51
1 enjoy -- play value, play world.
2
3 Q. I would like to ask you something else just before I move
4 on to another aspect of Ronald, and then I am going to
5 leave him and go briefly to some other questions.
6
7 I am going to read you this. It comes from the leaflet
8 which is the subject of this action. I do not know whether
9 you have read it or whether you have not, but I want you,
10 as an advertising person, to comment on this proposition:
11
12 "Advertisements portraying McDonald's as a happy
13 circus-like place where burgers and chips are provided for
14 everybody at any hour of the day (and late at night), traps
15 children into thinking that they aren't 'normal' if they
16 don't go there too. Appetite, necessity and - above all -
17 money, never enter the 'innocent' world of
18 ronald mcdonald."
19
20 If you would like to have those words in front of you,
21 I can give them to you.
22 A. Obviously, I do not agree with it. I believe that
23 children overall enjoy watching McDonald's advertising.
24 They enjoy going to McDonald's. Probably, for most
25 children, it is normal -- certainly in the United States --
26 to go to McDonald's, but it is also normal to go to other
27 places. There are a number of children which I know, even
28 personally, that obviously do not like McDonald's and they
29 do not go to them.
30
31 Q. Do you have any evidence that there is a pressure from
32 children to go to McDonald's at any hour of the day or
33 night?
34 A. No. That is just not true. Children go to McDonald's
35 mostly at a time that it is capable of their parents to
36 take them there.
37
38 MR. JUSTICE BELL: Could I just take the opportunity of seeing
39 the very large photocopy? I did have a photocopy, a large
40 one like that, on which-----
41
42 MR. RAMPTON: My Lord, have this one, because I had mine out a
43 moment ago.
44
45 MR. JUSTICE BELL: I am just asking for a further copy, and also
46 to say I had one on which I put some pencil notes in the
47 margin both when you and Mr. Morris were opening; and
48 neither Mr. Styles nor I can find it. That is almost
49 certainly a lapse of mine. But if it has found its way
50 down into the well of court, and anyone finds a large one
51 with pencil notes, I would be grateful for its return.
52
53 MR. RAMPTON: Certainly.
54
55 MR. JUSTICE BELL: I do not think there is anything particularly
56 confidential in the notes, but if it is found and handed
57 back to me immediately, I would be grateful.
58
59 MR. RAMPTON: If it is full of stuff like "Rampton is talking
60 rubbish", then I shall go straight to the Court of Appeal!
