Day 043 - 01 Nov 94 - Page 52

     
     1
     2   MR. JUSTICE BELL:  No.  It was just where you said "fact" or
     3        "comment", and so on, where Mr. Morris was making his own
     4        comments in opening.
     5
     6   MR. RAMPTON:  (To the witness)  Another question, while we are
     7        on this, Mr. Green:  do you believe that McDonald's food is
     8        fairly priced?
     9        A.  Yes, I do.  I think it is very good value, especially
    10        in the United States.  It is a bit of better value than it
    11        was four or five years ago, actually.
    12
    13   MR. JUSTICE BELL:  It occurs to me that although you get more
    14        than a dollar for a pound, just, the prices look about the
    15        same in dollars as they are in pounds, very broadly
    16        speaking, in 1991, comparing with some of the ads.
    17
    18   MR. RAMPTON:  Then it looks as though the English are getting a
    19        better deal than the Americans.
    20
    MR. JUSTICE BELL:  No.  The Americans -- the other way around --
    22        what costs us £2 is worth something like $2.50 or whatever,
    23        or $2.
    24
    25   THE WITNESS:   I am not familiar totally with the conversion
    26        rate, but I believe it is very good value, obviously, in
    27        the United States.
    28
    29   MR. RAMPTON:  How then do you react to the suggestion that your
    30        advertising puts pressure on families with children to buy
    31        food at McDonald's which they cannot afford?
    32        A.  I do not believe that is true.  In fact, I think if you
    33        look at a meal at McDonald's in comparison to almost any
    34        other meal that you could get in the United States, whether
    35        it is a carry out meal or even a meal at our competition,
    36        I think you will find us equally, if not more, affordable
    37        than almost any alternative.
    38
    39   Q.   Have you any idea -- and if you have not, say so -- what is
    40        the comparative cost of a meal at McDonald's and an
         equivalent meal bought in a supermarket and eaten at home?
    42        A.  I do not have that information.
    43
    44   Q.   Fair enough.  I want to ask you about what I call Ronald on
    45        the ground, because Ronald exists not just on the
    46        television, he exists in his suit actually in the street,
    47        does he not?
    48        A.  Yes.  We have Ronald appearances similar to what
    49        happens here in England.
    50 
    51   Q.   Yes; and all over the world, I take it? 
    52        A.  That is correct. 
    53
    54   Q.   When Ronald is in Latin America, what language does he
    55        speak?
    56        A.  He always speak the native language.
    57
    58   Q.   He always look the same?
    59        A.  He looks pretty much the same.  We try to have some
    60        consistency for how Ronald looks.  But even, for example,