Day 075 - 17 Jan 95 - Page 09
1 financially except by them.
2
3 Q. What does it cost McDonald's annually to fund this scheme?
4 A. £125,000.
5
6 Q. You mentioned 25 town centres; are we talking about small
7 market towns or large cities or what?
8 A. There is a variety. It obviously varies from year to
9 year but it covers a full range of towns. They are mostly
10 large towns or cities.
11
12 Q. It has been going now then for, what, three years?
13 A. This year will be the fourth year.
14
15 Q. Do you see it as being effective?
16 A. That is a quite difficult question to answer, but the
17 numbers of people that are involved and whose interest is,
18 therefore, engaged is significant. I could tell you that
19 the local authorities in whose areas it has taken place are
20 extremely enthusiastic about it as providing a means of
21 drawing attention to the environment/index.html">litter problem in a novel way.
22 Whilst it is not statistically possible to establish
23 whether or not individuals concerned are better
24 subsequently in their environment/index.html">litter behaviour, it is our belief
25 that they are.
26
27 Q. Next paragraph, what about National Spring Clean. It is
28 not actually National Spring Clean Day, I understand, is
29 it?
30 A. No, it covers a ten-day period.
31
32 Q. It is a ten-day event, as it were, is it?
33 A. Yes.
34
35 Q. What does that consist of?
36 A. That is an annual programme in which we seek to engage
37 the activities of as many members of the general public as
38 possible in a natural clean up after the winter period and
39 in the clearance of areas that have become littered or
40 disfigured.
41
42 We know from the registrations that we get that, in fact,
43 involves something in excess of 2 million people each
44 year. Last year it was 2.3 million people. In order to be
45 able to run such a campaign, we seek the support in cash
46 and in kind from many different sorts of organisations.
47 Included in that list of organisations is McDonald's who
48 will be willing to do a number of things, including
49 sometimes to finance, perhaps, some clothing that makes the
50 clean up easier, or they maybe happy to (and frequently are
51 happy to) provide distribution of our materials that we
52 use. They will also encourage their restaurant managers
53 and staff to support activities in the location where they
54 operate.
55
56 Q. Next and penultimately, Professor Ashworth, you mention in
57 paragraph 13 that McDonald's has received the Queen
58 Mother's Birthday Award for Environmental Improvement on
59 two occasions. What exactly is the Queen Mother's Birthday
60 Award for Environmental Improvement?
