Day 253 - 21 May 96 - Page 07
1 good thing that the typical dietary patterns traditionally
2 associated with affluence become widespread and established
3 within the developing countries' populations. Well, the
4 whole of the evidence was about the growth of chronic
5 diseases in, especially, affluent societies.
6
7 McDonald's case is they do not contribute to that so they
8 do not have a problem with that. We know what the case is,
9 so that is a perfectly fair question and there is no
10 implication that McDonald's food is affected because that
11 is open to argument about the evidence of other witnesses.
12 So, I do not think that is a problem.
13
14 The same with the role of advertising in developing
15 countries, and Mr. Naismith dealt with that second one in
16 his answer in a kind of... What is the word -- he did not
17 say, "Yes, I agree with that", he said "Well, I am not
18 quite sure what traditional foods you are talking about"
19 and he defended people's right to eat snacks and soft
20 drinks. So, in any event, I do not think Mr. Rampton
21 should be allowed in by the back door to get in a lot of
22 the points that he would hope to have made.
23
24 If you think he should just be asked to clarify whether he
25 was referring to McDonald's food, and the witness answers
26 "yes" or "no", if that is the way you are thinking, as
27 long as he does not go into matters that were specifically
28 excluded, because that would mean we should have the
29 opportunity to test any detail, because in fact there is an
30 enormous amount of detail in his statement which we would
31 have brought up if we were forced to this morning to
32 challenge his observations about the nutritional content of
33 McDonald's food, but if it is a sheer clarification, 'Was
34 he referring to McDonald's food and it might be a good idea
35 that typical dietary patterns do not get exported into
36 developing countries', I mean, something like that, I do
37 not think we could object to that.
38
39 MR. JUSTICE BELL: That is all Mr. Rampton is asking for.
40
41 MR. MORRIS: Yes.
42
43 [For Ruling- see separate transcript]
44
45 MR. JUSTICE BELL: Right, now you have to complete your
46 cross-examination. It is obvious, as I think you are
47 aware, that you have to be careful to stick to diet
48 generally and cardio-vascular disease.
49
50 MR. MORRIS: Yes.
51
52 MR. JUSTICE BELL: I am sure you will, but bear that in mind so
53 we do not have any other questions which arise before
54 re-examination of it. What I would like you to do is, when
55 you get to what would otherwise be the end of your
56 cross-examination, indicate that to me and I will ask
57 Mr. Rampton whether any other potential problem arises in
58 re-examination before he embarks on re-examination.
59
60 MR. MORRIS: I am happy, if a question I ask is thought to be