Day 308 - 28 Nov 96 - Page 11


     
     1        admission in the pleadings that only two letters were sent,
     2        one of which was enclosing the writ and the other of which
     3        was about a different leaflet.
     4
     5        The first point is just a matter to be inferred from
     6        reading the pleadings; it is not a fact to be inferred.
     7        You can just see what the basis of that pleading is from
     8        reading the Plaintiffs' pleadings.  The Plaintiffs'
     9        pleadings do not go anywhere near establishing the
    10        allegations that they set out in the press releases and
    11        leaflets that they published.
    12
    13        Number 2:  "The Second Plaintiff knows from its own history
    14        and that of the parent company and from documents in their
    15        possession that the leaflets entitled 'What's wrong with
    16        McDonald's?' are true."
    17
    18        Firstly, they know that they obtained beef from
    19        ex-rainforest land.  There was an admission by
    20        Ms. Bensilum, who works for the Second Plaintiff.  So,
    21        obviously, that is something you are aware of.  Whether or
    22        not she gave evidence, it does not make any difference; she
    23        knew, and she works for the Second Plaintiff.  They are
    24        also aware of Co-Op Montecillos using beef from
    25        ex-rainforest land, and they were aware of what Co-op
    26        Montecillos had stated in "Jungleburger"; they are also
    27        aware of the fact that they imported beef from Brazil to be
    28        used in McDonald's stores.  I am not going to go through
    29        every bit of evidence there is, but this is just by way of
    30        an example.
    31
    32        Secondly, they know that only a tiny percentage of their
    33        packaging had a recycled content; for example, the
    34        documents that we referred to in our opening speeches at
    35        the start of the trial, which showed that only 9 percent of
    36        the paper packaging was made from recycled paper.  They
    37        also know that huge quantities of their packaging ends up
    38        as environment/index.html">litter.
    39
    40   MR. JUSTICE BELL:  I do not want to stop you, but is there any
    41        point in going through this, because, by the time I get to
    42        counterclaim, I will have made up my mind about all these
    43        matters as I progress through the various issues on the
    44        claim, will I not?
    45
    46   MS. STEEL:  I just want to do it briefly.  I mean, I am trying
    47        to run through it as fast as I can.
    48
    49   MR. JUSTICE BELL:  I am saying, I do not think there is any need
    50        for you to do it.  It is entirely up to you how you spend 
    51        your time in putting your submissions, but I do not think 
    52        there is any need to, because by the time I get to this 
    53        I will have made up my own mind about all these matters
    54        I progress through dealing with the topics on the claim.
    55
    56   MS. STEEL:   I will just nip through it quickly.  I mean,
    57        I found this this morning, and we referred to it before
    58        anyway, and it is relevant to some of the recycling and
    59        waste issue anyway:  that in the local store Marketing News
    60        of May 1990 there was a quote in there that: "When one

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