: SURVEY:
: 1. General information
: Male/Female:fem.
: Nationality: australian. living in sweden
: Occupation:student
: Number of children (if any):0
: Ever worked at McDonald's?no
: Approximate number of inhabitants in your town: 15,000
: Approximate number of McDonald's in your town: home in australia 1 but none in sweden.
: 2. Are you a vegetarian? yes
: 3. How frequently do you go to McDonald's? never if possible. twice a year maybe if a friend is eating there and it's the only food place in the vicinity.
: A. More than 1x a week
: B. 1x a week
: C. 1x a month
: D. A few times a year ***
: E. Only went once
: F. Never
: 4. When you go to McDonald's, what do you order? fries
: 5. What do you like best about McDonald's? the toilets Why? they're free and clean.
: 6. What do you like least? the propaganda Why? because many people can't recognise it for what it is.
: 7. If you had to use three words to classify McDonald's, what would they be? imperialistic, capitalistic, bastards.
: 8. If you don't eat at McDonald's, where do you eat when you want a quick meal? a privately owned small take away shop...
: 9. Are there other fast food places that you prefer? If so, which ones? If not, why don't you like fast food? fast food is fine, it's the brainwashing that is associated with it which I don't approve of.
: 10. Describe what you think of as the "typical" McDonald's customer.
40 year old father, beer gut, with 6 screaming whining kids dragging behind.
: 11. How did you find this website?
a friend.
: 12. If you are not American: Have you ever been to America? yes.
: If you are American: Where else have you traveled?
: 13. Describe your vision of America in one sentence.
plastic culture with domesticated patrons.
: 14. Do you think of McDonald's as distinctly American? Why or why not? yes. The plastic culture.
: 15. If you are not from America, do you think that McDonald's has a special marketing strategy for your country? (Ads, packaging, products, look of restaurant, etc.) Does this make them more or less appealing?
I think that america uses the same advertisemts for australia except they dub over the voices with australian voices.
: 16. Do you think that the marketing campaigns have impacted your view of McDonald's (whether negatively or positive)? If so, which parts were most effective and why?
the marketing campaings have impacted my view of MacDonalds in a negative fashion. I'm patronized and offended when a company attemps to convince me that their products are healthy, good for the environment
etc.. when I have evidence to the contrary.
: 17. Describe an advertisement you have seen for McDonald's.
'when everyone one around the world keeps singin'...''it's Mac-time...it's mac time''...it's a method of brainwashing with their advertising. everyone singing in tune with a hamburger in one hand and world peace in the other.
: 18. Finally, is there anything else you would like to add? General feelings on McDonald's, suggestions for further research, etc.
I'd like to add more but I have a class.
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: Thank you so much for your help! Please let me know if you would be interested in receiving the results of this survey. Also, please note that any information you include here will remain entirely confidential (as long as you do not post it in the Debate Room, of course!)
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I would have sent this privatley but I'm computer illiterate and couldn't work out how to send it by email. good luck!
None.
