studyabroad.com Newsletter - Volume 25


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WHAT'S NEW WITH STUDYABOAD.COM

OUR NEW UPDATE SYSTEM

We are pleased to report that our new Listings Update system is working nicely. The new system allows program administrators to enter a special update area where they can view their listings and enter changes as necessary. The changes are then reviewed by our staff before they appear online.

We have had positive feedback from the administrators who have used this system. The new update system is currently available for our Academic and Intensive Language Listings. We intend to extend the functionality to include the Experiential, High School, and TOEFL listings shortly.

Administrators can enter the new update system by visiting http://www.studyabroad.com/update.

AS A MATTER OF FACT IT IS ROCKET SCIENCE...

This is the theme of the first ad campaign developed for us by professional media/design consultant Joanne Quinn. This theme is carried on an oversized postcard which has been mailed to members of NACADA (the Association of Academic Advisors), and members of the American Association of Libraries' two collegiate divisions. The postcard is designed to create awareness of Studyabroad.com and our sister site, Gradschools.com.

The mailing, which was sent out during February and March, consisted of 5000 pieces,and read:

"As a matter of fact, it is Rocket Science
... and molecular biology
...and plant pathology
...and professional psychology
... and neuroscience
... and immersion language
...and a whole lot more!"

Following this text are the logos and URLS for the sites. The message on the back invites recipients to visit the sites and to order supplies of promotional materials to hand out to students.

This campaign is also being carried into our second wave of spring posting. The new posters will begin showing up on campuses across the US beginning next week.

STUDYABROAD.COM AFFILIATE PROGRAM

Studyabroad.com has developed an affiliates program which will help us increase traffic while allowing webmasters to make money. The program, administered by ClickTrade, pays webmasters for every click-through from their site to Studyabroad.com.

In just four weeks the program has already generated more than 1500 referrals to our home page.

If you are interested in becoming an affiliate, you can learn how by following the link from http://www.studyabroad.com/linkbanners/linkus.html

NEW G3 SERVER

The Studyabroad.com website is now being served by one of the fastest desktop computers available today. Our primary server is now a 350MHZ G3 Power PC. This is one of the new generation of Macintosh "Blue and White" G3 machines.

While this primary server handles HTML and image files, the Studyabroad.com site also depends on three other computers which handle our inquiry forms and database integration. We utilize Starnine's Webstar server software and Filemaker Pro database software.

BETTER REPORTING FOR ADVERTISERS

We are in the process of upgrading our log analysis software to a much more robust package called "Summary." This change will allow us to deliver useful, detailed traffic reports to the advertisers who use us to host their web pages. Within the next several weeks, all of the advertisers who have their pages on our server will be able to view details of who is visiting their pages, where they are coming from, how long they are staying and much more. These reports will be updated on a weekly basis.


ADVISER SUPPLIES AVAILABLE

Study abroad advisers who would like Studyabroad.com supplies can order them directly from our office. There is no charge for these supplies. The following items are available:

Studyabroad.com user guides (brochures)
Cardboard (desktop) holders for user guides
Plastic (stick-on) holders for user guides
Studyabroad.com posters
Studyabroad.com mouse pads

You can send your orders to Erica Brechemin by phone (610-364-0400), by fax (610-497-3812), or by email (erica@studyabroad.com). Be sure to note the quantity of each item you are requesting.


COMING SOON: WINTER/SPRING INTERSESSION DIRECTORIES

Beginning late this spring, Studyabroad.com will roll out separate directories for Winter/Spring Intersession programs. These new directories will allow students to quickly and easily locate Intersession programs.

Previously, we have included these programs in our Academic Year/Semester directories. The decision to break these directories out was prompted by requests from both students and program administrators.

If you are the administrator of a Winter or Spring Intersession program, please let us know. You can visit our update page (http://www.studyabroad.com) and enter "Intersession" in the "term" field for your program.


DON'T CHANGE YOUR URL

Our staff regularly monitors the links from Studyabroad.com to advertiser websites. Not a month goes by when we don't find broken links because someone has reorganized their website, and the old URL no longer works.

When making changes to your site, if you must change URLs, be sure to leave a trail to your new pages. If you don't provide forwarding pages, users who are trying to find you will get lost in a maze of "404 Not Found" messages, and will likely never find you. This not only affects links from Studyabroad.com, but also from countless search engines and related sites which have links to your site.

The best strategy is to make sure your new pages have the same address as the old pages when restructuring. If this is not possible, you should keep the old pages active as forwarding pages to the new ones. You should also alert Studyabroad.com and any other sites which link to you when you make changes to the structure of your site.


NEW ADVERTISERS

Thank you to all of the advertisers who support Studyabroad.com. We could not do it without you! Here are our brand new advertisers since our last newsletter:

A F International School of Languages
Academia Málaga PLUS
Accent On Language
AEEC - Abroad Educational Exchange Center
AMBergh Management
American Business English
Augsburg College - Center for Global Education
Azurlingua
Beloit College, Center for Language Studies
Centro Studi Filippo Bruneleschi
Columbia University, Biosphere 2 Center
Dominican University
Eurolingua Institute
Exito Travel
Green Mountain College, Sino-American
Center for Environmental Education
Il Globo N.C.S.
Il Sillabo
ITC, s.r.o.
Pacific Institute for Advanced Russian Studies
Seton Hall University, Law in China
Spanish Institute of Puebla
Tianjin College of Science and Engineering
University of Stirling


TRAFFIC REPORT

UNIQUE HOSTS BY MONTH

Here's a look at unique hosts (roughly the number of unique users) per month visiting studyabroad.com:

February 1999: 63,855
February 1998: 53,783

January 1999: 66,263
January 1998: 53,325

December 1998: 27,121
December 1997: 31,424

November 1998: 32,156
November 1997: 40,356

October 1998: 72,774
October 1997: 54,096

September 1998: 52,416
September 1997: 41,789

August 1998: 39,209
August 1997: 37,430

July 1998: 49,774
July 1997: 28,099

June 1998: 37,692
June 1997: 28,648

May 1998: 51,974
May 1997: 39,108

April 1998: 47,279
April 1997: 37,240

March 1998: 49,649
March 1997: 35,924

TOP TEN NON-US DOMAINS

Here are the top 15 countries, outside the US, in terms of traffic to Studyabroad.com between February 26 and March 19:

jp Japan
ca Canada
uk United Kingdom
au Australia
de Germany
nl Netherlands
no Norway
se Sweden
sg Singapore
fr France
mx Mexico
es Spain
it Italy
ru Russia
ar Argentina


TOP 10 EDU Domains

Here are the top 10 EDU Domains visiting Studyabroad.com for the period of February 26 through March 19. Following each school name you will find the number of pages viewed from that campus during this period.

  1. SUNY College at Geneseo: 1334
  2. University of California - Berkeley: 1147
  3. University at Albany (SUNY): 939
  4. Harvard University: 920
  5. Stanford University: 788
  6. University of Minnesota: 775
  7. SUNY Brockport: 718
  8. Columbia University: 708
  9. University of Maryland: 680
  10. University of Texas: 663


studyabroad.com
265 E. Dutton Mill Road
Aston, PA 19014
USA

(610) 364-0400
http://www.studyabroad.com


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