Mental Relativity
http://www.well.com/user/melanie/relative.html
Mental Relativity is a model of psychology based on chaos theory, fractals, and a new concept called frictals (from friction and fraction). Because of its frictal description of the mind's processes of problem solving and justification, Mental Relativity not only explains the underlying foundations of self-awareness, but can equally be applied to other human and scientific issues as well.