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Date: Sun, 28 Aug 1994 16:05:25 -0500 (CDT)
From: Gleason Sackman <sackman@plains.nodak.edu>
Subject: BOOK> Internet Business Guide Now Available (fwd)
Date: Sun, 28 Aug 1994 10:24:28
>From: Rosalind Resnick <rosalind@harrison.win.net>
The Internet Business Guide: Riding the Information Superhighway to
Profit is now available from Sams/Macmillan Computer Publishing.
The Internet Business Guide goes beyond B-school case studies and
descriptions of Internet tools to teach readers how to effectively use
the Internet to boost sales and cut costs. Through real world examples
and expert advice, you'll learn how to use the Internet to build market
share, track down business leads, communicate with colleagues, search
online databases, provide cost-effective customer support, and access
time-critical information. You'll also explore the many business
opportunities now available on the Internet and get tips on shopping
for the best deal on Internet access and "cybermall" space.
The Internet Business Guide also contains detailed descriptions of the
authors' first-hand experience in doing business on the Internet.
Co-author Rosalind Resnick is a veteran business and technology
writer and publisher of Interactive Publishing Alert, a newsletter
that tracks trends and developments in electronic newspaper and
magazine publishing. Co-author Dave Taylor is the owner of The
Internet Mall, an electronic listing of products available through
the Internet, and the author of the ELM e-mail program.
Here's the basic information:
Table of Contents:
        1. Putting the Internet to Work for You
        2. Getting Connected
        3. Risks and Realities
        4. Doing Business on the Internet
        5. Marketing Do's and Don'ts
        6. The Electronic Schmooze
        7. Dialing for Data
        8. Connecting the World with Internet E-mail
        9. Customer Support
        10. The Virtual Corporation
        11. Internet Cybermalls
        12. The Commercial Online Services
        13. The Future of Internet Business
Appendices:
        A: Internet On-Ramps
        B. How to Start your own Usenet Group
        C. The World According to the Internet
        D. Working with the World Wide Web
        E. The Full Scoop on Gopher
        To order the book from the publisher,
        * Send e-mail to Jordan Gold at jordan@use.com
        * Call 1-800-428-5331 during regular business hours or
        * Send a fax to Jordan Gold at 1-317-581-4669
        Mention the code, IBG, and get $5 off the cover price. There's
a $4 shipping charge for orders delivered within the United States;
international shipping charges vary.
Rosalind Resnick
Co-author, The Internet Business Guide: Riding the Information
Superhighway to Profit
305-920-5326 (voice)