Self-illumination mapping
Allows you to select a bitmap file or procedural map to use as a self-illumination map. You use a self-illumination map to make portions of an object appear to glow. Lighter (higher-value) areas of the map render as self illuminating; darker areas have no effect on the surface: other material properties determine how it renders.
Self illumination means that the glowing area is not affected by lights in the scene (its ambient color component goes away), and does not cast or receive shadows.
This map applies a self-illumination effect based on the intensity of the bitmap pixels. The closer the bitmap pixels are to white, the greater the self-illumination.
Now choose the bitmap as you would choose a texture map.