| From: | Sheila Waller |
| Date: | 2 Aug 2000 at 05:10:20 |
| Subject: | Re: Amiga Active 11 |
Hi David
On Wednesday, August 02, 2000 6:48 AM you wrote
Subject: RE: [amigactive] Re: Amiga Active 11
[snip]
> If everyone left in the Amiga market was a die-hard Amigan with all the
> latest kit and a 'net connection, Amiga Active would be a totally
different
> I'd go so far as to suggest that even if you get just 10 percent of value
> from Amiga Active (7 pages), you're doing well - and that's comparing our
> magazine to mainstream PC magazines that sell in the figures that we can
> only dream of at the moment.
>
Even in their heyday no Amiga magazine was going to give 100% satisfaction
to any reader because we all have different interests within the Amiga
field. And if you compare the size of recent magazines with the older one
the decrease in size has been due to decrease in advertising not content.
> Take, for example, the latest PC magazine I have here. 362 pages, of which
> 100 are "fresh" editorial content (i.e. not contents pages or extensive
> 'product directories'). Of those 100 pages, about a dozen were of interest
> to me. Hell, let's be generous and say I was interested in 20. Out of 362,
> that's a pitiful return for anyone's money. Five and a half percent. I
> spent no longer than half an hour reading it, and it cost me three quid.
In
> contrast, I spend several hours reading each issue of Amiga Active in its
> finished form each month, on top of the hours of reading I do during
> production.
>
I find even less than that to interest me in PC magazines and like earlier
Amiga days most of the magazine seems to be adverts. I only get one if there
is something that interests me inside or on the CD. I always buy Amiga
Active because there is always something of interest. I do not subscribe to
the magazine because I feel like Kevin Twyman that:-
> > The only reason I don't subscribe is down to Pagan Ritual - every time
I
> > subscribe to an Amiga Mag it promptly folds! ;)
and the revenue lost in bank transfer charges.
So keep the magazine reaching us down under, David, and I'll continue to
support you.
Regards
Sheila
Sheila Waller
westryde@apanet.com.au
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