| From: | Don Cox |
| Date: | 30 Sep 2000 at 11:09:55 |
| Subject: | Re: Local Shop |
On 28-Sep-00, Andrew Guard wrote:
>> Unless they've moved everything around like WH Smith's like to do
>> every so often (for reasons only they know).
>
> Simple realy why they do, it helps there bottom line. The fact is if
> they move everything around once in while it make to search to item
> you are after. The sales of items always go up after everything is
> moved around.
That's because people buy things by mistake. They go blindly to the
usual place and pick up a magazine that costs twice as much as the usual
one. Then, feeling vaguely confused, they wander around at random until
they see what looks like the right one, so they end up buying two.
It's the same as if you move a bird's nest a couple of feet. The bird
will desperately hunt around for its eggs in the old place even when the
nest is in full view.
Regards
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