Search Engine Optimization
--- RECORDSEPARATOR ---
 (SEO) is the practice of creating or modifying a web site so 
--- RECORDSEPARATOR ---
that it can be properly read and indexed by search engines. ‘True’ Search engines such as 
--- RECORDSEPARATOR ---
Google or Yahoo! send computer programs known as "spiders," or "robots," to scan your 
--- RECORDSEPARATOR ---
website. An optimizer’s task is to understand how to present them with the information they are 
--- RECORDSEPARATOR ---
looking for as these programs seek to determine the value of your web site.
--- RECORDSEPARATOR ---
Optimization success is largely dependant upon the keywords required. Please contact one of 
--- RECORDSEPARATOR ---
our sales staff for our unique approach to this.
--- RECORDSEPARATOR ---
 
--- RECORDSEPARATOR ---
So what makes my site more search-able?
--- RECORDSEPARATOR ---
Only intelligent keyword choices, well written websites (code), and relevant content presented 
--- RECORDSEPARATOR ---
clearly to both the user and search engine alike will achieve good, long term results.
--- RECORDSEPARATOR ---
Search Engines ever changing rules
--- RECORDSEPARATOR ---
2004 witnessed major changes instigated by search engines to ensure both commercial 
--- RECORDSEPARATOR ---
prosperity for them, and quality of results for the user. Google ‘cleaned up’ its listings several 
--- RECORDSEPARATOR ---
times to ensure only relevant sites are listed, and rejected sites using trick optimisation 
--- RECORDSEPARATOR ---
methods. Yahoo! acquired several new search technology companies and launched a new spider 
--- RECORDSEPARATOR ---
and paid inclusion method. MSN launched a spider program as part of its move to dominate the 
--- RECORDSEPARATOR ---
search market.
--- RECORDSEPARATOR ---
October 2004 we witnessed Google double the amount of "files" it has spidered. 8 Billion plus 
--- RECORDSEPARATOR ---
websites would lead you to think that your website is just a drop in the ocean....... Its not!