TOMMY HILFIGER: A PERSONAL PROFILE Tommy's first business undertaking coincided with his first venture in fashion. In 1969, with his life savings of $150, he drove his 1959 Volkswagen to NYC to buy trendy bell bottom jeans that were unavailable in his rural home town of Elmira, New York. He resold the jeans to local teens, and by saving his profits, was eventually able to open his own store called People's Place, a hip store catering to the college campus crowd. By the time Hilfiger turned 26, he owned ten specialty shops throughout upstate New York. Today, Tommy Hilfiger succeeds in the competitive world of fashion by listening to and designing what his customers want. His down-to-earth personality and accessibility have generated an avid following of fans who like Tommy as much as they love his clothing. Wall Street loves him too. He's the driving force which helped his company grow from a $25 million to a $400 million fashion empire. Tommy's popularity with the public was noted at the first-ever VH-1 Fashion and Music Awards in December 1995. Tommy won the "From the Catwalk to the Sidewalk" award, honoring the designer whose clothing is most easily worn unaltered by the man or woman on the street. Tommy's design talent was also recognized by the fashion industry. His peers at the Council of Fashion Designers of America voted Tommy Hilfiger as the 1995 Menswear Designer of the Year. No wonder Tommy is one of the hottest designers in the world. He is redefining American style. With an expanded collection and licenses that address every category-from the office, to the beach, to the street-the distinct Hilfiger signature of style and comfort fits a variety of lives and lifestyles. "My philosophy is based on creating a true mixture of sportswear and tailored clothing," says Hilfiger. "I take tailored clothing and sportswear, the foundations of our collection, and put them in a blender to create something new and exciting. It gives us the opportunity to have a broad appeal-to dress both the classic and the fashion consumer."

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