Apr. 09, 1990: Business Notes:Tobacco TIME--The Weekly Newsmagazine--1990 Apr. 09, 1990 America's Changing Colors
Time Magazine BUSINESS, Page 67 Business Notes TOBACCO The Cuban Stogie Crisis

Are Cuba's famed cigars turning into second-rate smokes? The country may be facing enormous economic and political problems, but that question is provoking passionate debate. Last week Francisco Padron, the director of Cuba's state-owned tobacco company, proposed a televised taste test to snuff out speculation that Cuba's cigar factories have been hurrying the curing process and producing mediocre products.

Padron's challenge stems from a dispute with an ex-customer, Zino Davidoff of Geneva, whose company had been buying about 11 million of Cuba's 70 million cigars a year. Davidoff, 84, canceled the arrangement last year and shifted production to the Dominican Republic and Honduras. Fumes Davidoff: "The fact is, the Cubans don't produce the same quality anymore."