There's no big money to be made from merchandising,
but any cash we do make is at no cost to ourselves. 
Also, the more successful our team is, the more money 
we can make from such licensing. All the items on the 
shelves are goods manufactured by other people, who 
want to pay us for the rights to use our team's name. 
All the team goods on the right are made and paid for 
by ourselves; however, they're good for promoting our 
image and help to attract sponsorship.