work (Catalog production was in a garage in the hills), it suddenly hit me that I didn’t want to. Instead of golden opportunity, the publication was becoming a grim chore. I considered the alternatives of taking my medicine like a good boy or setting about passing my job to somebody else. I’m sure I sighed unhappily. And then this other notion glimmered. Keep the job, finish the original assignment, and then stop. Stop a success, and see what happens. Experiment going as well as coming. We printed in the September 1969 Supplement that we would cease publication with a big Catalog, The Last Whole Earth Catalog, in Spring of 1971.
Meanwhile, business was still growing. The morning mail was a daily, heavy Santa Claus bag.
Our stopping was primarily an economic experiment. Rather than
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Review
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ORIGIN OF THE SPECIES & EVOLUTION THROUGH THE AGES