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- Pizza Syndicate
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- 1) Aggressive advertising
- Advertising serves as a legal attack on your rivals.
- The advertising message is set by the individual player.
- The effect on the selected combination of target groups
- is then shown immediately. Comparative advertising can
- be used to emphasize one's strengths. A good marketing
- campaign will make the individual branches better known.
- Very effective advertising even has a direct effect on
- the opinions and attitudes of the cities' inhabitants.
- The better known your branches are, the wider your area
- of influence will be. This then tempts the customers away
- from your rivals. You can even put posters up near rival
- branches, to change the minds of hungry passers-by who were
- planning to give their money to your opponents.
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- 2) Price/quality policy
- If you want to force your way into a market quickly, it is
- often worthwhile to start with a combination of low prices
- and extremely low costs, if this is possible. OK, so the
- customers will take note of the poor quality of the cheap
- branches, but your excellent choice of location will already
- have driven your rivals to ruin. The target groups' opinions
- both of your own branches and rival branches can be obtained
- at any time. By using skilful quality management, you will
- soon woo all the customers away from an inferior branch.
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- 3) Attacks
- When you launch an attack on storage buildings or closed
- branches, you can either completely empty them of their
- contents or demolish them. This does considerable damage
- to the competition.
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- 4) Foul play
- You can damage other branches' reputations with well-directed
- acts. For example, you can appoint unsavory punks to annoy the
- customers. If you want to protect yourself from operations like
- this, you will have to appoint security guards. You can also
- effectively sabotage rivals' branches by planting rats and
- cockroaches, which put the customers off their food. Or you
- could take more drastic action and poison the ingredients, or
- let voracious woodworm loose on your rival's furniture. While
- your opponent is busy dealing with the acts of sabotage, his
- customers will take to their heels. You then acquire new customers.
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