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1995-01-05
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Date: Mon, 14 Nov 1994 09:31:34 -0600 (CST)
From: Gleason Sackman <sackman@plains.nodak.edu>
Subject: BOOK> Compaq/IDG Books - The Internet (fwd)
>From: Arnold Kling <arnoldsk@clark.net>
Compaq and IDG Books Launch Computer Book Series with Easy-to-Read
Internet Guide -- Innovative Book to Coincide with PBS Program about the
Internet
HOUSTON, November 10, 1994 -- Setting the pace in making computer
technologies easier to understand, Compaq Computer Corporation (NYSE:
CPQ) and IDG Books Worldwide, Inc. today
launched the Compaq Press book series with its first title, "The
Internet," an easy-to-read guide that helps PC users navigate the popular
electronic network.
The new Compaq Press book series, which will be published by IDG Books
Worldwide, will address a variety of topical computer technologies and
issues affecting a wide range of audiences, from
corporate users to first-time home PC enthusiasts.
"The Internet" book ($24.99) will start shipping on November 18 to both
bookstores and other major retail locations nationwide. The book will
also be offered by Public Broadcasting System (PBS) stations
through their upcoming December fund-raising drive during the airing of
"The Internet Show," (NOTE 1) of which Compaq is a national sponsor.
"Teaming up with IDG Books to produce the Compaq Press book series
enables us to combine our strengths to encourage the widespread adoption
of technologies such as the Internet," said Gian Carlo
Bisone, vice president, North America Marketing for Compaq. "The launch
of the book series, as well as the debut appearance of 'The Internet
Show' on PBS, highlights Compaq's drive to develop creative
ways to make computers more useful as they become an important part of
our everyday lives."
"The Internet" book offers tips, advice and basic how-to information to
help the rapidly growing base of new customers take advantage of the
Internet and maximize the use of their PCs. Today's home PCs
-- such as the Compaq Presario family of multimedia computers -- as well
as business computers, provide users with access to the Internet, which
links thousands of universities, corporations, government
entities and community computer networks worldwide. "The Internet" was
specially designed to entice a broad base of users to learn more about
the Internet through its "graphics-heavy, text-light" format.
"IDG is working with Compaq to identify important technology trends,"
said John Kilcullen, president and publisher of IDG Books. "Through this
book series, we will address the issues that may be slowing
the adoption of certain advancements. Because Compaq is recognized as the
computer industry trend-setter and a key player in making computers easy
to use, it is the ideal partner for our new series."
The Internet was written by Paul Hoffman and edited by John Levine, a
widely recognized expert on the Internet who has written several IDG
books, and publishes and edits The Journal of C Language
Translation.
"The Internet Show" and PBS
"The Internet Show" will be aired by PBS stations during fund-raising
drives between Thanksgiving and Christmas, and will be hosted by Levine
and Gina Smith, co-host of "On Computers," a national
TV/Radio program.
On "The Internet Show," Levine and Smith drive viewers through the
information superhighway via the Internet in an amusing and informative
tutorial aimed at computer novices. PBS stations will break
periodically to raise funds, offering "The Internet" book and other
computer-related premiums to encourage contributions.