Transcription: Deciding which keywords to enter. Your choice of keywords greatly influences the outcome of a search. That's why you must choose words that will help the engine find the desired target sites. How do you choose keywords? Write exactly what you're looking for. The exact word or phrase you're looking for might be out there waiting for you. Use words or phrases that are likely to appear in the sites you want to find. Avoid using words that are likely to appear in other sites as well. Click Next to practice specifying keywords.