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Text File  |  1994-02-10  |  1KB  |  45 lines
  1.  
  2. AMATEUR RADIO ADVERT DEFINITIONS.
  3.  
  4.  
  5. NEW:--------------------Different colour from the previous design.
  6.  
  7. ALL NEW:----------------Parts not interchangeable with previous design.
  8.  
  9. EXCLUSIVE:--------------Imported product.
  10.  
  11. UNMATCHED:--------------Almost as good as the competition.
  12.  
  13. DESIGN SIMPLICITY:------Manufacturers costs cut to the bone.
  14.  
  15. FOOLPROOF ADJUSTMENT:---No provision for adjustment.
  16.  
  17. ADVANCED DESIGN:--------Ad writer doesn't understand it.
  18.  
  19. IT'S HERE AT LAST:------Rush job, nobody knew it was coming.
  20.  
  21. FIELD TESTED:-----------Manufacturer lacked test equipment.
  22.  
  23. HIGH ACCURACY:----------Unit on which all parts fit.
  24.  
  25. DIRECT SALES ONLY:------Manufacturer had argument with distributer.
  26.  
  27. RUGGED:-----------------Too heavy to lift.
  28.  
  29. LIGHTWEIGHT:------------Lighter than Rugged.
  30.  
  31. YEARS OF DEVELOPEMENT:--Finally got one that worked.
  32.  
  33. BREAKTHROUGH:-----------We finally figured out a way to sell it.
  34.  
  35. FUTURISTIC:-------------Can't figure out another reason why it looks
  36.                         the way it does.
  37.  
  38. ENERGY SAVING:----------Achieved when the power switch is off. (or
  39.                         when switch is on, no other shack heating is
  40.                         necessary).
  41.  
  42. DISTINCTIVE:------------A different colour or shape from the competition.
  43.  
  44. PERFORMANCE PROVEN:-----Will operate through the warranty period.
  45.