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<text id=89TT0285>
<title>
Jan. 30, 1989: Covering The Bush White House
</title>
<history>
TIME--The Weekly Newsmagazine--1989
Jan. 30, 1989 The Bush Era Begins
</history>
<article>
<source>Time Magazine</source>
<hdr>
PRESS, Page 54
Covering the Bush White House
</hdr><body>
<p>After a stage-managed era, reporters hope for openness
</p>
<p>By Laurence Zuckerman
</p>
<p> As George Bush took the oath of office last week, another,
less heralded transition was quietly taking place in news
bureaus throughout the capital. ABC News correspondent Sam
Donaldson, who became the embodiment of the White House press
corps during the Reagan era, stepped aside after twelve years on
the beat to co-anchor a new ABC prime-time news hour due later
this year. The Washington Post's Lou Cannon, who started
covering Reagan in his early days in California, began a leave
of absence to write a book about the Reagan presidency.
</p>
<p> Like the incoming Bush Cabinet, the new White House press
corps has many familiar faces. Lesley Stahl, who covered
Reagan's first term for CBS News, is returning. So are veteran
Reagan watchers for ABC, NBC, CNN, the New York Times, Wall
Street Journal, Los Angeles Times and Boston Globe. Yet White
House reporters old and new take up their posts at a time when
the beat, though still one of journalism's most prestigious,
has lost some of its luster after eight years of obsessive news
management by the Reagan Administration. "Like the peso, it's
been devalued," admits Boston Globe reporter Walter Robinson,
who saw two colleagues pass up offers to move to Washington to
cover Bush. Adds Wall Street Journal correspondent Michel
McQueen, 29, one of the few reporters new to the White House
assignment: "People have said, `Congratulations -- and
condolences.' "
</p>
<p> Covering the White House has always been a difficult job.
The competition is keen, and the sources are limited. Unlike
Congressmen or even big-city mayors, who can be staked out and
buttonholed by reporters, the President and his top aides are
carefully protected by elaborate security measures and protocol.
Journalists who push too hard risk getting frozen out.
"Generally the best, most aggressive reporting does not come
from White House reporters, because they have to maintain their
good relations," says Knight-Ridder correspondent Owen Ullmann.
</p>
<p> Still, the White House is considered a plum assignment,
especially in television, because almost anything the President
does or says makes the front page and tops the evening news.
Exploiting this seemingly insatiable appetite for presidential
news was one of the Reagan Administration's key contributions to
the long history of White House press manipulation. By placing
the President in attractive settings -- meeting foreign heads
of state or splitting wood at his California ranch -- the White
House p.r. apparatchiks provided the networks with the daily
supply of visuals they desired, while cultivating the image of
an active and accessible leader. In reality, Reagan was
carefully cloistered from reporters, who could rarely do more
than shout questions at him over the din of helicopter rotors.
</p>
<p> Bush promises to be different. Although he adopted the
Reagan method during the campaign, stage-managing his every
appearance and sequestering himself from the press, he held
more news conferences in the ten weeks following the election
than Reagan did in his last two years in office. "I think you
will see him act as President very much as he has been in the
last few weeks," says White House spokesman Marlin Fitzwater.
</p>
<p> After the frustrations of the Reagan years, the new White
House reporters seem enraptured by Bush, at least for now. "If
you ask him a question, he'll stop and answer it," gushes Janet
Cawley of the Chicago Tribune. While Reagan rarely broke from
his precise daily schedule, Bush seems to be cultivating the
image of a "spontaneous" citizen-President, impulsively heading
out on the town for a Chinese dinner or a movie.
</p>
<p> Even during the transition period, however, there were signs
that Bush might not be so open when it counts. On Jan. 5, the
day after U.S. F-14s shot down two Libyan jets, a Bush speech
to a veterans' group that was supposed to be covered by a pool
of reporters was closed to the press, apparently to shield Bush
from questions about the dogfight. (The Vice President's office
claims that the event was never officially designated for press
coverage.) The incident recalls the protective instincts of the
Bush campaign's image handlers, many of whom will have the same
roles in the White House.
</p>
<p> Surprisingly, few in the new White House press corps seem to
have considered how they may combat Reagan-style manipulation in
the future. "There is nothing the press can do if Bush is as
popular as Reagan was," says Lesley Stahl. Not true. For one
thing, editors and producers can fight the compulsion to define
everything the President does as news.
</p>
<p> They can also act on a principle that is agreed upon by news
executives at every symposium about the press and the
presidency: that the White House is in many ways the worst
place to cover the Executive Branch. By redeploying some of the
vast resources spent on the "body watch," news organizations
could more actively probe the dozens of federal agencies that
actually make up the Administration and carry out most of its
work. That would help free reporters from their dependence on
handouts from the White House. For as United Press International
correspondent Helen Thomas, a 28-year White House veteran,
rightly points out, "All new Presidents promise to be more open,
but eventually the door closes, and the penchant for secrecy
grows."
</p>
</body></article>
</text>