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TIME: Almanac 1990s
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<text id=90TT0590>
<title>
Mar. 05, 1990: The Bride Is, Er, Excused
</title>
<history>
TIME--The Weekly Newsmagazine--1990
Mar. 05, 1990 Gossip
</history>
<article>
<source>Time Magazine</source>
<hdr>
VIDEO, Page 53
The Bride Is, Er, Excused
</hdr>
<body>
<p>Life's embarrassing moments add up to a homegrown hit
</p>
<p>By Richard Zoglin--With reporting by Karen Grigsby Bates/Los
Angeles
</p>
<p> Maybe it was the woman who got her head stuck in a
dishwasher. Or the groom who fainted dead away at the altar.
Or the fat golfer who rolled down a hill after a mighty swing.
Whatever did it, TV viewers have suddenly become hooked on
watching ordinary people make fools of themselves. And a new
prime-time hit is born.
</p>
<p> After just six weeks on ABC's Sunday-night schedule,
America's Funniest Home Videos is the newest member of
Nielsen's Top Ten. The show's premise is shamelessly simple.
Viewers send in funny clips they have shot with their
camcorders--everything from cute baby antics to homemade
music videos. The producers sift through the best stuff,
organize it around loose themes (sports, animals, weddings) and
embellish it with sound effects and wisecracks from host Bob
Saget.
</p>
<p> Some recurrent motifs have already emerged. There is a
surfeit of chairs collapsing under people, infants spitting up
and pets doing idiotic things on cue. But many of the clips are
hilarious in the inexplicable way that defines, well, real
life. Among the memorable moments: the bride who interrupts her
wedding ceremony to announce "I gotta go to the bathroom." And
the neighborhood relay runner whose hat is blown off--right
onto the head of the fellow running behind him.
</p>
<p> Executive producer Vin Di Bona, who got the idea for
America's Funniest Home Videos from a popular Japanese TV show
(from which he culls some clips), had to put ads in TV Guide
and People magazine to solicit tapes for his first special last
November. Now submissions are pouring in at the rate of up to
2,000 a day. The tapes are screened by an overworked staff of
15. Though labor-intensive, the show is a relative bargain to
produce: even after giving away a $10,000 prize for the best
scene each week, the program costs less per episode than an
average sitcom. "The whole idea of this show," says Di Bona, "is
to have America produce it for us."
</p>
<p> The show's success points up a milestone for the home-video
revolution: with VCRs now in 67% of American homes and
camcorders in about 10%, broadcast TV is starting to tap home
video for material. Two current series, PBS' Sneak Previews
Goes Video and the syndicated Inside Video: This Week, provide
weekly reviews of movies and other fare released on video.
KOIN-TV in Portland, Ore., airs We're Makin' Movies, a weekly
show featuring amateur videos sent in by local residents. A
syndicated program called $1,000,000 Video Challenge, which will
award cash prizes for the best videos in various categories,
is being readied for the fall.
</p>
<p> The ABC show's popularity has, predictably, inspired a few
furrowed brows as well as belly laughs. Some are concerned that
the on-camera spills are dangerous and might encourage reckless
behavior; Di Bona and crew have rejected some clips for that
reason (like one showing a toddler apparently driving a car,
while a parent actually steers off-camera). Others are
concerned that people may begin to stage scenes specially for
the program. That would spoil the caught-in-the-act charm but
would hardly be unexpected. Once you give America a chance to
produce a show for you, don't be surprised if everybody wants
to be a star.
</p>
</body>
</article>
</text>