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TIME: Almanac 1990s
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<text id=89TT2908>
<title>
Nov. 06, 1989: The Game Is Up
</title>
<history>
TIME--The Weekly Newsmagazine--1989
Nov. 06, 1989 The Big Break
</history>
<article>
<source>Time Magazine</source>
<hdr>
FOOD, Page 63
The Game Is Up!
</hdr><body>
<p>Deer, boar and other woodland creatures are appearing on more
menus
</p>
<p>By Naushad S. Mehta/With Reporting by Edwin M. Reingold/Los
Angeles
</p>
<p> Memere's, a Louisiana-style restaurant in Oak Park, Ill.,
has a loyal clientele for its rattlesnake gumbo. The New Deal
restaurant in New York City's Soho is corralling herds of
diners with its beaver empanada, kangaroo yakitori and
black-buck antelope. Next month Fallow Deer Associates of
Hudson, N.Y., will begin supplying health-food stores with
prepackaged ground venison and venison burgers.
</p>
<p> Licking their chops at Americans' growing taste for game,
restaurants are now serving more of it than ever before. Food
Arts, a magazine for professional chefs and restaurateurs, puts
game high on its list of gastronomically fashionable items this
fall. Four years ago, the Zagat survey could name just 13 New
York City restaurants that served game; today there are 133.
</p>
<p> According to Tim Zagat, whose pocket-size books rate
restaurants in 14 American cities, game has taken off this
season partly because of "an overall interest in finer foods."
Joseph Baum, co-owner of New York City's Rainbow Room and
Aurora restaurants, agrees. "Flavor is in again, and game is
full of flavor," he says. "It's evocative of the past, of
tradition. It's romantic." This season Aurora has set up a
special game menu for its dinner guests. Last week's offerings
included medallions of venison with dried fruit, saddle of hare
with black- and white-peppercorn sauce and roasted Scottish
grouse.
</p>
<p> Health-conscious Americans are hunting out game because it
is generally lower in calories, cholesterol and saturated fats
than other meats. Game also appeals to food purists because it
is raised without artificial hormones or antibiotics. People see
it as "natural and of the earth," says La Toque owner-chef Ken
Frank, whose venison dishes are popular at his tony Los Angeles
restaurant. In Phoenix, chef Vincent Guerithault, owner of
Vincent on Camelback, has developed a line of "heart-smart" game
entrees. Once chefs had to scramble to find a brace of partridge
or pheasant. Not anymore. Game suppliers and game farms have
sprung up across the country to meet the demand for everything
from antelope to zebra. D'Artagnan in Jersey City sells two
kinds of venison and four different varieties of duck, as well
as fresh grouse, wood pigeon and pheasant from Scotland. Five
years ago, D'Artagnan was pulling in $500,000 annually; this
year it will do $7 million in business.
</p>
<p> Eighty percent of the 1.5 million lbs. of venison sold in
the U.S. comes from New Zealand, but American farmers are
starting to catch up. Over the past seven years, the yearly
production of farm-raised deer has increased sixfold, to 30,000
lbs. Game ranchers sell another 100,000 lbs. of wild venison.
Farm venison, however, appeals to more people because it tastes
milder than wild deer. "Every deer farmer sells all he has,"
says Raleigh Buckmaster, president-elect of the North American
Deer Farmers' Association. "Restaurants are calling us all the
time."
</p>
<p> They are likely to keep calling as long as foodies like
Wall Street banker Dwight Bush continue to indulge their taste
for game. "It's something different from your basic pasta and
pizza," Bush says. "It's an adventure."
</p>
</body></article>
</text>