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- <text id=89TT1907>
- <title>
- July 24, 1989: That's A Reach, Sir James
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1989
- July 24, 1989 Fateful Voyage:The Exxon Valdez
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 36
- That's a Reach, Sir James
- </hdr><body>
- <p>The raider springs a daring $21 billion bid for B.A.T
- </p>
- <p> British investors have long resisted highly leveraged
- buyouts, looking at them as a woolly American phenomenon --
- interesting at a distance but unacceptable at close range. Last
- week Sir James Goldsmith forced them to take another look by
- launching a surprise $21 billion hostile bid for B.A.T
- Industries (1988 revenues: $29 billion). Backed by investors
- Kerry Packer, the Australian industrialist, and Jacob
- Rothschild, the British financier, Goldsmith plans to break up
- the sprawling London-based conglomerate and "liberate" far-flung
- divisions that sell everything from cigarettes (Kool, Viceroy)
- to insurance in more than 40 countries.
- </p>
- <p> Even in a European marketplace aswarm with mergers and
- takeovers in anticipation of the lowering of national barriers
- in 1992, the B.A.T deal would be worth two-thirds the total
- value of the 898 European mergers and acquisitions carried out
- in the first half of this year. It would rank second only to
- last year's $25 billion takeover of RJR Nabisco by the LBO firm
- Kohlberg Kravis Roberts.
- </p>
- <p> To pull off the deal, Goldsmith and his partners propose to
- borrow nearly $17 billion. Drexel Burnham Lambert will raise
- $6.4 billion through a junk-bond issue, and Bankers Trust will
- assemble a consortium of banks to provide the rest. Yet B.A.T
- investors would get no cash for their 1.5 billion shares.
- Instead, Goldsmith and his partners, bidding through a company
- called Hoylake Investments, would pay B.A.T shareholders a
- combination of Hoylake stock and loan chits worth $13.82 a share
- (B.A.T stock was trading at 11.28 in London before the deal was
- announced). Hoylake would pay down the debts by selling off
- B.A.T's retailing and finance holdings.
- </p>
- <p> Co-founded in 1902 by North Carolina tobacco mogul James
- Duke, the company, formerly known as British American Tobacco,
- has diversified in much the same pattern as have R.J. Reynolds
- and Philip Morris. As growth in cigarette sales softened, B.A.T
- branched into retailing during the 1970s, taking over such
- chains as Saks Fifth Avenue and Marshall Field in the U.S. and
- Jewellers Guild shops in Britain. The company capped a move into
- finance last December with the $5 billion takeover of Los
- Angeles-based Farmers Insurance.
- </p>
- <p> B.A.T immediately slapped down last week's bid. Chairman
- Patrick Sheehy described the offer as "no more than an
- ill-conceived attempt at destructive financial engineering,"
- designed to give the raiders a quick payout by stripping the
- company's assets. London investors questioned the feasibility
- of Goldsmith's financing, while corporate chieftains feared he
- might set off a rash of leveraged takeover raids.
- </p>
- <p> Goldsmith maintains that B.A.T shareholders would be better
- off if the company were to refocus on the high-profit tobacco
- business, which is experiencing new growth in Asia and other
- overseas markets. A veteran conglomerate-buster who served as
- the model for the swashbuckling Sir Larry Wildman in the 1987
- film Wall Street, the 6-ft. 4-in. Goldsmith may have made his
- point all too well. Now that he has put B.A.T on the block,
- other raiders may try to top his offer. Or B.A.T may attempt to
- boost its stock price beyond his reach by launching a
- restructuring in which some of the company's juicy parts would
- be sold off. At week's end B.A.T shares closed at 14.21,
- indicating that investors expect an even sweeter offer to come.
- </p>
-
- </body></article>
- </text>
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