A family is going down its checklist of items to get their kid about to go to college. computer - check stereo/CD - check TV - check artpad - check.
Between each “check” there’s a clip of the student using his Mac to do his homework, play his CDs, draw, and watch TV. The last clip is him/her hosting a ‘70’s party in his dorm room, playing a CD of the Ohio Players’ “Flashlight” on his PowerMac, pumping the music through external speakers.
Trust me, “Flashlight” blows away Intel’s “Play that funky music” 8 days out of 7.
Shameless plug: stop by my web site at <http://www.theblackmarket.com>. 
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