Adobe’s Newest Multiple Master Font Is Designed For Display
Viva is Adobe’s first multiple master typeface designed especially for display use. If you’ve missed out on the news, multiple master technology is an enhancement of Adobe’s Type 1 font technology, based on the idea of interpolation. This technology allows typefaces to be customized along several axes: weight, width, optical size, and style. Instead of the normal set of four or six variations, a multiple master face can be adjusted by the user to yield an almost infinite number of variations.
Viva is an inline display typeface with two axes: weight and width. Variations, or instances, of Viva can be generated anywhere between Light Condensed and Bold Extra-extended. The width of a headline can be adjusted to fit available space without the necessity to stretch — and therefore distort — the typeface.
Viva’s weight axis can be thought of as a “shadow” axis. As the weight increases, the design appears to cast a longer shadow. This is a unique departure for multiple master fonts, since the changes in this axis give distinct stylistic changes to the face.
Carol Twombly designed Viva after her successes with Trajan, Charlemagne, and the ubiquitous Lithos family. Twombly also worked on Myriad, Adobe’s first multiple master sans serif typeface (co-developed with Roger Slimbach), and she was the designer of the Adobe Caslon family.
Includes ATM 3.51, ATR, Font Creator, Font Downloader, a specimen book, and a user guide.
Requires: Macintosh computer with a minimum of 2MB RAM (System 6) or 4MB RAM (System 7), hard disk, and PostScript language output device, QuickDraw printer with an AppleTalk connection, or HP printer with AppleTalk connection and a PostScript level 2 cartridge (Personal LaserWriter NT not compatible).
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