NEWSLETTER TO FOCUS ON APPLE'S POWERBOOK & NEWTON TECHNOLOGIES
(Toronto, July 28, 1993) In September of 1993, a unique new publication will be launched at the annual MacWorld Canada Exposition. POWERTECH - PowerBook Technology Review -- is devoted to the end users, developers and evangelists of Apple's wildly-successful PowerBook notebook family of products. POWERTECH will showcase new products, discuss industry trends, feature insider tips and tricks and promote the benefits of Macintosh-based mobile computing. Special emphasis will also be placed on Apple's latest mobile technology -- Newton.
POWERTECH will be published six times per year, and will be sent directly to paid subscribers and industry representatives. Requests for the premiere issue are already coming in. POWERTECH's parent publication, Mobile Technology Review, which was launched last month in Toronto, has thousands of subscribers from more than two dozen countries, including Germany, Mexico, Brazil, Luxembourg, Scotland, England and the United States.
The editor of POWERTECH and Mobile Technology Review is Lloyd Wasser, a computer industry consultant and freelance writer and editor. His work has appeared in numerous publications including Financial Post Magazine, InfoCanada, Head Office At Home and Toronto Computes as well as Mac Home Journal and other U.S. and Canadian publications. The publisher of MTR is WasserWorks, headed by publisher Reesa Wasser.
POWERTECH will be the ideal source for late-breaking information on the best in PowerBook products, feature stories and news. With literally hundreds of hardware, software and portable accessories vendors currently creating and marketing products to PowerBook owners there is substantial demand for a useful, on-going source of information about these productivity-enhancing notebook computers.
SPECIAL FOCUS ON NEWTON TECHNOLOGIES
And with the release of Apple's Newton on August 2, 1993, personal productivity will take another leap. Each issue of POWERTECH will feature a pull-out center section called NewtonNews devoted exclusively to late-breaking news, information and product reviews related to the revolutionary Newton personal digital assistant products, starting with Apple's handheld MessagePad and Sharp's Expert Pad PI-7000.
The first issue of POWERTECH will be distributed free of charge to MacWorld Canada Exposition attendees at the show's PowerBook Pavilion, the first such pavilion of its type at any North American MacWorld event. Lloyd Wasser and other POWERTECH staff will be on hand to advise show attendees on PowerBook products and tips and techniques for using a PowerBook system efficiently. Lloyd will also be leading two MacWorld seminars, with a special focus on Newton and other Digital Assistants and PowerBook Power Users.
For further information, please contact Lloyd Wasser, editor of Mobile Technology Review, at (416) 256-1102, phone and fax, or (416) 540-4269, cellular pager or on Compuserve at 71131,2674. Lloyd is available any time to discuss MTR and PowerTech, as well as provide assistance to the media with mobile technology-related stories.
