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OCR: smack? No sweat ! Isn't it, like, satanically addictive?" "Se enough, and that's certainly a boon when it comes to Tru ting consumers, but let's look at the negatives: CO product lacks family values. It's short on convenience. It tends to kill. Th a graver problem looms: Unlike, say, Tide, heroin hasn't Bu new and improved in years. And though classic heroin be briskly in the underworld, suburban consumers want more. sel love to be bewildered by new choices, especially slight, Th hitty variations on old familiar friends. bul her words : Consider product line extension. It's how pop In re breeds. As Pepsi begat Diet Pepsi ... as Rocky sired a Cul brood of sequels ... so too can heroin fruit fully multiply- Fei ning its marketing net-with a little help from you! wic et's explore five excitin ...