Labels:text | screenshot | black | black and white | font | document OCR: This line-extension formula has come a long wa When Diet Pepsi was introduced in 1963- three years before Twiggy made anorexia mod- it seemed slightly martyrish to drink the stuff. Something your fat, aging mom had to do. Now, despite some notable failures, diet version are as inevitable as Ace Ventura sequels, and ev children order Diet Pepsi with no sense of marty (They ought to. According to the Center for Adole Obesity at the University of California, nearly one of six to eleven-year-olds are obese.) Americans currently spend about $35 billion eac year on the diet industry. We even buy stupid shi diet fudge. Given this, the job of selling Diet Her seems like a no-brainer. (However, see failures.
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