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TIME - Man of the Year
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1992-08-28
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NATION, Page 23Barking Like an Underdog
Prodded by a right-wing challenger, a folksy, feisty Bush hits
the campaign trail with a vengeance
By MICHAEL DUFFY/PORTSMOUTH -- With reporting by Laurence I.
Barrett/Manchester
In politics, as in sports, George Bush never fights
harder than when he is behind. Though he would bristle at the
suggestion, he actually likes to be dismissed as a loser so he
can pull off an upset. Thus he arrived in New Hampshire last
week acting more like a scrappy underdog than an incumbent
President. For 15 hours he scrambled around the southeast part
of the economically devastated state, shaking hands, patting
cows and assuring residents that he understood their worries.
"I know I've got a lot of problems here," he told them, "but
we're going to take care of those by demonstrating what I feel
in my heart."
Bush and campaign manager Robert Teeter worked out their
New Hampshire game plan after the President returned from his
hapless trip to Japan. Their strategy: take some blame for the
economy, stress Bush's longtime ties to the state and, except
for some well-placed reminders about the Desert Storm triumph,
avoid foreign policy. Masking his patrician demeanor beneath a
folksy veneer, Bush began dropping his final g's and r's with
a vengeance, substituting "fixin' ta" for "going to" and quoting
the lyrics of country-music songs.
Bush oozed economic empathy at every stop. Rejecting
suggestions that he was out of touch with the plight of average
Americans, he repeatedly insisted, "I care very much about the
people that are hurting in this state." He noted seven times in
nine appearances that the first floor of his ancestral summer
home in nearby Kennebunkport, Me., had been clobbered in a freak
hurricane last October. "When a storm hits the seacoast here,"
he said in Portsmouth, "it hits me."
Previewing his State of the Union message next week, the
President promised to create new jobs, prop up real estate
values, help Americans with health-care costs and make the
nation more competitive. His apology for declaring the recession
over last summer was perhaps the shrewdest stroke. "I probably
have made mistakes in assessing the fact that the economy would
recover," he said. Such statements are designed to disarm voters
who blame both Bush and Congress for the economic problems but
blame Bush more. As one leading New Hampshire Republican put it,
"Voters here are so unaccustomed to hearing a mea culpa from a
politician that when they do, they love it."
But they have also been hearing a lot from Republican
challenger Pat Buchanan, who has made five trips to the state
since announcing his candidacy last month. Taunting Bush for
breaking his famous no-new-taxes promise of 1988, Buchanan
signed a written pledge to that effect and challenged the
President to do the same. Asked about the dare, Bush brushed it
aside with a facetious two-word dismissal: "What pledge?"
G.O.P. analysts have been publicly predicting that
Buchanan will win more than 40%. These are inflated estimates
intended to make Bush look impressive by doing better than
expected; privately, Bush aides admit that Buchanan's real
ceiling is probably closer to 25%.