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TIME - Man of the Year
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CompactPublishing-TimeMagazine-TimeManOfTheYear-Win31MSDOS.iso
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040692
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0406206.000
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1992-08-28
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BUSINESS, Page 51Business NotesRETIREMENTShop Till You Drop
Spend Today and Retire Tomorrow may sound like a reckless
attitude toward the future, but it could be a painless way to
set something aside for the golden years. Launched last week in
surburban Washington, START lets people have their nest egg and
spend it too. To enter the plan, a consumer pays a one-time
enrollment fee of $25. Whenever a member buys something from a
participating company, 1% of the purchase price is put into
escrow. Once the escrow balance reaches $100, members can open
up a START Plus annuity account. Each account receives a 1%
contribution on the first $1,000 spent, 3% on amounts between
$1,000 and $2,000, and 6% on subsequent purchases for the
balance of the year. Says START chairman Larry Andreini: "For
years, companies have offered pension plans to make employees
loyal, so why not take that concept to the logical next step and
offer customers essentially a pension plan?" Among the companies
that have signed on so far: Hertz, MCI, Eddie Bauer and Club
Med.