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- THE WEEK, Page 26HEALTH & SCIENCEFood Fight
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- A consumers' group squeezes fruit-juice makers for more
- information
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- When does mixing apple juice and grape juice yield cherry
- juice? Simple: When the manufacturer says it does. So complains
- the Center for Science in the Public Interest, a consumer group
- that is pressing the Food and Drug Administration for rules
- requiring companies to reveal on labels the percentages of
- various juices in their fruit-juice blends.
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- Last week the group released a survey of leading brands
- showing that the ingredients now imprecisely listed on the backs
- of labels do not add up to the claims made on their fronts.
- "Manufacturers are cheating consumers by passing off what is
- mostly apple and grape juice as more expensive kiwi, papaya,
- raspberry and cherry juice," declared C.S.P.I. legal-affairs
- director Bruce Silverglade. "If a company is selling
- strawberry-flavored apple-grape juice, then that's what the
- product should be called."
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- The fruit-juice industry dismissed last week's charges as
- sour grapes. "If C.S.P.I. had its way, food labels would
- consist of nothing but green lights, red lights, sirens and
- warnings," said John Cady, president of the National Food
- Processors Association. Apple juice is used to give fruit
- beverages a pleasant taste, the industry maintains; publishing
- actual percentages would disclose trade secrets without
- providing any additional nutritional information.
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