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TIME - Man of the Year
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CompactPublishing-TimeMagazine-TimeManOfTheYear-Win31MSDOS.iso
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1993-04-08
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6KB
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130 lines
ESSAY, Page 88Ice T: Is the Issue Social Responsibility . . .
By Michael Kinsley
How did the company that publishes this magazine come to
produce a record glorifying the murder of police?
I got my 12-gauge sawed off
I got my headlights turned off
I'm 'bout to bust some shots off
I'm 'bout to dust some cops off . . .
Die, Die, Die Pig, Die!
So go the lyrics to Cop Killer by the rapper Ice-T on the
album Body Count. The album is released by Warner Bros. Records,
part of the Time Warner media and entertainment conglomerate.
In a Wall Street Journal op-ed piece laying out the
company's position, Time Warner co-CEO Gerald Levin makes two
defenses. First, Ice-T's Cop Killer is misunderstood. "It
doesn't incite or glorify violence . . . It's his fictionalized
attempt to get inside a character's head . . . Cop Killer is no
more a call for gunning down the police than Frankie and Johnny
is a summons for jilted lovers to shoot one another." Instead
of "finding ways to silence the messenger," we should be
"heeding the anguished cry contained in his message."
This defense is self-contradictory. Frankie and Johnny
does not pretend to have a political "message" that must be
"heeded." If Cop Killer has a message, it is that the murder of
policemen is a justified response to police brutality. And not
in self-defense, but in premeditated acts of revenge against
random cops. ("I know your family's grievin' -- f--- 'em.")
Killing policemen is a good thing -- that is the plain
meaning of the words, and no "larger understanding" of black
culture, the rage of the streets or anything else can explain
it away. This is not Ella Fitzgerald telling a story in song.
As in much of today's popular music, the line between performer
and performance is purposely blurred. These are political
sermonettes clearly intended to endorse the sentiments being
expressed. Tracy Marrow (Ice-T) himself has said, "I scared the
police, and they need to be scared.'' That seems clear.
The company's second defense of Cop Killer is the classic
one of free expression: "We stand for creative freedom. We
believe that the worth of what an artist or journalist has to
say does not depend on preapproval from a government official
or a corporate censor."
Of course Ice-T has the right to say whatever he wants.
But that doesn't require any company to provide him an outlet.
And it doesn't relieve a company of responsibility for the
messages it chooses to promote. Judgment is not "censorship."
Many an "anguished cry" goes unrecorded. This one was recorded,
and promoted, because a successful artist under contract wanted
to record it. Nothing wrong with making money, but a company
cannot take the money and run from the responsibility.
The founder of Time, Henry Luce, would snort at the notion
that his company should provide a value-free forum for the
exchange of ideas. In Luce's system, editors were supposed to
make value judgments and promote the truth as they saw it. Time
has moved far from its old Lucean rigidity -- far enough to
allow for dissenting essays like this one. That evolution is a
good thing, as long as it's not a handy excuse for abandoning
all standards.
No commercial enterprise need agree with every word that
appears under its corporate imprimatur. If Time Warner now
intends to be "a global force for encouraging the confrontation
of ideas," that's swell. But a policy of allowing diverse
viewpoints is not a moral free pass. Pro and con on national
health care is one thing; pro and con on killing policemen is
another.
A bit of sympathy is in order for Time Warner. It is
indeed a "global force" with media tentacles around the world.
If it imposes rigorous standards and values from the top, it
gets accused of corporate censorship. If it doesn't, it gets
accused of moral irresponsibility. A dilemma. But someone should
have thought of that before deciding to become a global force.
And another genuine dilemma. Whatever the actual merits of
Cop Killer, if Time Warner withdraws the album now the company
will be perceived as giving in to outside pressure. That is a
disastrous precedent for a global conglomerate.
The Time-Warner merger of 1989 was supposed to produce
corporate "synergy": the whole was supposed to be more than the
sum of the parts. The Cop Killer controversy is an example of
negative synergy. People get mad at Cop Killer and start
boycotting the movie Batman Returns. A reviewer praises Cop
Killer ("Tracy Marrow's poetry takes a switchblade and deftly
slices life's jugular," etc.), and TIME is accused of corruption
instead of mere foolishness. Senior Time Warner executives find
themselves under attack for -- and defending -- products of
their company they neither honestly care for nor really
understand, and doubtless weren't even aware of before
controversy hit.
Anyway, it's absurd to discuss Cop Killer as part of the
"confrontation of ideas" -- or even as an authentic anguished
cry of rage from the ghetto. Cop Killer is a cynical commercial
concoction, designed to titillate its audience with imagery of
violence. It merely exploits the authentic anguish of the inner
city for further titillation. Tracy Marrow is in business for
a buck, just like Time Warner. Cop Killer is an excellent joke
on the white establishment, of which the company's anguished
apologia ("Why can't we hear what rap is trying to tell us?")
is the punch line.