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TIME - Man of the Year
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CompactPublishing-TimeMagazine-TimeManOfTheYear-Win31MSDOS.iso
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1993-04-08
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REVIEWS, Page 80MUSICThe King's Ransom
By JAY COCKS
PERFORMER: ELVIS PRESLEY
ALBUM: Elvis, The King Of Rock 'n' Roll: The Complete '50s
Masters
LABEL: RCA
THE BOTTOM LINE: Music that changed music; a myth that
begot other myths; bedrock-'n'-roll classicism that still
shakes.
"What kind of singer are you?" the office assistant at Sun
Records inquired of the 18-year-old in 1953 as label boss Sam
Phillips set up the disk-cutting machine in the other room. "I
sing all kinds," he answered. "Who do you sound like?" she
persisted. "I don't sound like nobody."
What happened in that room that summer was, by popular
reckoning, the beginning of rock: not its musical genesis (some
folks believe that started with the 1951 rhythm-and-blues hit
Rocket 88 by Jackie Brenston) but its first seismic stirrings
into pop apotheosis. Elvis Presley didn't sound like nobody
then, and 39 years later, he still doesn't. He didn't simply
make his legend, and he didn't merely live it. All rock-'n'-roll
mythology started with him and was shaped by him. And for all
its powerful sources in the cult of his personality, it was the
vibrancy of his music that exalted him and made him the once and
future King.
That music -- 140 tracks, including My Happiness and
That's When Your Heartaches Begin, the two tunes he cut that day
back in 1953, as well as 14 performances never before released
-- is available in this hefty, have-to-have-it compilation,
which features a scrupulous discography, an excellent essay by
critic Peter Guralnick and, in a nod to recent postal madness,
a "limited edition" stamp sheet made up of Elvis record covers
from the '50s. These stamps are suitable for framing or pasting
but not posting, which suits just fine: it's the music that
carries the message anyhow.
The people at RCA, along with the Presley estate, have
long proved themselves experts in recycling Presley material:
every scrap, jot and studio aside seems already to have been
preserved and released in one form or another. It's a surprise
then to discover that so much of the scarce material organized
here under the title "Rare and Rockin' " is fresh. Even
excerpts from a press conference in which Elvis explains his
Army ribbons are beguiling. The sound quality has been spruced
up to a nice funky shine, and the cuts are ordered
chronologically, so there is a clear sense of Elvis' trajectory.
Some of the tracks may stretch the definition of rare --
"previously only released from lacquer source" doesn't exactly
have the full dimension of an epochal archaeological find -- but
when a song sounds as supercharged as the outtake of King
Creole, no one will fret about semantics.
At first hearing, the slickness of the sides from his
Hollywood sound tracks contrasts joltingly with the joyous
homespun soul of the Sun sessions and the easy virtuosity of the
early RCA material. No matter. It soon comes clear that it was
all the same: music. Elvis music. American music. He was
rewriting the rules and changing the definitions. On this
collection, It Is No Secret (What God Can Do) is followed by the
good-times raunch of Blueberry Hill, and Elvis is right at home
in both. He was, and remains, the high priest of the holy
honky-tonk.