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- REVIEWS, Page 80MUSICThe King's Ransom
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- By JAY COCKS
-
- PERFORMER: ELVIS PRESLEY
- ALBUM: Elvis, The King Of Rock 'n' Roll: The Complete '50s
- Masters
- LABEL: RCA
-
- THE BOTTOM LINE: Music that changed music; a myth that
- begot other myths; bedrock-'n'-roll classicism that still
- shakes.
-
-
- "What kind of singer are you?" the office assistant at Sun
- Records inquired of the 18-year-old in 1953 as label boss Sam
- Phillips set up the disk-cutting machine in the other room. "I
- sing all kinds," he answered. "Who do you sound like?" she
- persisted. "I don't sound like nobody."
-
- What happened in that room that summer was, by popular
- reckoning, the beginning of rock: not its musical genesis (some
- folks believe that started with the 1951 rhythm-and-blues hit
- Rocket 88 by Jackie Brenston) but its first seismic stirrings
- into pop apotheosis. Elvis Presley didn't sound like nobody
- then, and 39 years later, he still doesn't. He didn't simply
- make his legend, and he didn't merely live it. All rock-'n'-roll
- mythology started with him and was shaped by him. And for all
- its powerful sources in the cult of his personality, it was the
- vibrancy of his music that exalted him and made him the once and
- future King.
-
- That music -- 140 tracks, including My Happiness and
- That's When Your Heartaches Begin, the two tunes he cut that day
- back in 1953, as well as 14 performances never before released
- -- is available in this hefty, have-to-have-it compilation,
- which features a scrupulous discography, an excellent essay by
- critic Peter Guralnick and, in a nod to recent postal madness,
- a "limited edition" stamp sheet made up of Elvis record covers
- from the '50s. These stamps are suitable for framing or pasting
- but not posting, which suits just fine: it's the music that
- carries the message anyhow.
-
- The people at RCA, along with the Presley estate, have
- long proved themselves experts in recycling Presley material:
- every scrap, jot and studio aside seems already to have been
- preserved and released in one form or another. It's a surprise
- then to discover that so much of the scarce material organized
- here under the title "Rare and Rockin' " is fresh. Even
- excerpts from a press conference in which Elvis explains his
- Army ribbons are beguiling. The sound quality has been spruced
- up to a nice funky shine, and the cuts are ordered
- chronologically, so there is a clear sense of Elvis' trajectory.
- Some of the tracks may stretch the definition of rare --
- "previously only released from lacquer source" doesn't exactly
- have the full dimension of an epochal archaeological find -- but
- when a song sounds as supercharged as the outtake of King
- Creole, no one will fret about semantics.
-
- At first hearing, the slickness of the sides from his
- Hollywood sound tracks contrasts joltingly with the joyous
- homespun soul of the Sun sessions and the easy virtuosity of the
- early RCA material. No matter. It soon comes clear that it was
- all the same: music. Elvis music. American music. He was
- rewriting the rules and changing the definitions. On this
- collection, It Is No Secret (What God Can Do) is followed by the
- good-times raunch of Blueberry Hill, and Elvis is right at home
- in both. He was, and remains, the high priest of the holy
- honky-tonk.
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