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TIME - Man of the Year
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CompactPublishing-TimeMagazine-TimeManOfTheYear-Win31MSDOS.iso
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092892
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09289910.000
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1993-04-08
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22 lines
THE WEEK, Page 22WORLDEt Cetera
SUSHI BARRED?
The latest Don Quixote to joust with the Rice Curtain,
Japan's barrier to offshore grain imports, is Osaka's Fujio
Matsumoto. His 44 Sushi Boy restaurants serve the popular dish at
bargain prices. Matsumoto wants to cut charges further by
importing 100,000 pieces of frozen sushi from California,
wrapped in cheap American rice. The government must decide
whether the entree is a creation unto itself, allowing it to
circumvent the strict trade barrier, or a sly combination of raw
fish and the very much forbidden U.S. rice. Only then will it be
clear if Sushi Boy will succeed where Uncle Ben's has failed.