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TIME - Man of the Year
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1993-04-08
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THE WEEKBUSINESS, Page 21Finding Ways to Skin the Grape
A deal on European agriculture should clear the way for GATT
The issue on the table was oilseed production. But what turned
the tables was the power and the quality of the grape -- from
California, largely. On Friday, U.S. and E.C. trade
representatives announced an agreement that reverses Europe's
previous refusal to reduce oilseed production, which in turn
should head off a transatlantic trade war. Ultimately at stake:
a new General Agreement on Tariffs and Trade (GATT), which some
say could generate a trillion dollars in trade over the coming
decade.
By consenting on oilseeds, the E.C. beat a Dec. 5
deadline, when U.S. tariffs would have tripled the cost of
European white wine. Had American white wine not provided such
a clear market alternative to imports, the stalemate might have
disintegrated into a costly battle of tariffs. Though French
President Francois Mitterrand, who must still face his nation's
angry farmers, may balk at the agreement, U.S. President George
Bush hailed the accord as a "breakthrough" that would bring a
"comprehensive, global and balanced agreement" on trade that
much closer for the 108 nations participating in GATT's Geneva
negotiations. The Americans have cause to celebrate, perhaps
with a glass of California Chardonnay.