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TIME - Man of the Year
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CompactPublishing-TimeMagazine-TimeManOfTheYear-Win31MSDOS.iso
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1993-04-08
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THE WEEK, Page 28BUSINESSDefense Contracting For the Future
Martin Marietta and GE show how to survive in a shrinking market
Some do it by selling off, others by consolidating. The sale
by General Electric of its aerospace business to Martin Marietta
Corp. for $4.05 billion illustrates both defense-industry
survival techniques, in wide use after six years of declining
spending, and the prospect of four more under Bill Clinton. The
deal, which will make Martin Marietta the world's largest
defense-electronics firm, with revenues of $12 billion, supports
chairman Norman Augustine's conviction that "companies that
combine will be the survivors." GE chairman John Welch, worried
about holding on to a division too small to compete in a
shrinking market, decided to get out while the getting was good.
"If you are No. 4, and No. 1 sneezes," said Welch, "you get
pneumonia."
The acquisition further accelerates a realignment already
well along in the industry. Ford Motor Co. sold its missile and
satellite operations to Loral Corp., and Hughes Aircraft
acquired General Dynamics' missile operations. Faced with
continued shrinking of the market, all the major defense firms
are reviewing the betting. Predicts Gordon Adams, director of
the Washington-based Defense Budget Project: "The bloodletting
will continue."