Transcription: There was probably three or four months worth of negotiations with the company trying to get materials put together, all the content, decide how we wanted to do it. Once we got the technical issues solved, then what kind of look do we want to have? And once we decided on that, instead of going for a professional, classy style like a large corporation would have, we wanted to keep the interplay image intact by keeping things fun, humorous, fresh, something that people are going to want to come back to time and time again to get fresh information. We don't know exactly what it's going to do for ...
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