Wins Design Excellence Award for
Fiery XJ Color Server 
SAN MATEO, Calif. - June 3, 1996 - Electronics for Imaging, Inc. (NASDAQ:EFII), announced today that it won a Bronze Industrial Design Excellence Award for the company's Fiery XJ Color Server. The Fiery XJ, which enables digital color copiers to act as high quality, high-speed networked color printers, was granted the award by the Industrial Designers Society of America (IDSA).
"We are very honored to be among the recipients of this highly prestigious award," said said Dan Avida, president and CEO of EFI. "Fiery technology has enabled the short-run color printing market, providing new ways for designers to envision their work. With the Fiery XJ, we set out to make the best product of its kind - not only in terms of performance and value, but also functionality and aesthetics. It's very gratifying to see all of our efforts validated, both by our success in the market and by the IDSA."
For the last 17 years, the IDSA has given Industrial Design Excellence Award to companies in a variety of industries. Winners are chosen by a jury of industrial designers sponsored by IDSA. Criteria for selecting the award include innovation, benefit to users, benefits to clients and ecological responsibility, as well as appropriate aesthetics and visual appeal. Past winners include Xerox, Apple Computer, Ford and IBM. IDSA award winners are announced in today's issue of Business Week magazine.
EFI did the industrial design of the Fiery XJ Color Server in cooperation with Ziba Design, a highly regarded industrial design firm with offices in Portland, Oregon.
Electronics for Imaging, Inc. is the industry pioneer and market leader in products that enable high-quality color printing in short production runs. Fiery Color Servers incorporate hardware and software technologies that transform digital color copiers from all leading copier manufacturers into fast, high-quality networked color printers. Fiery XJe Controllers leverage these same technologies to increase the output speed and improve the print quality of desktop color laser printers.
More than 35,000 Fiery Color Servers are installed around the world in leading corporations, advertising agencies, graphic design studios and print-for-pay businesses. Founded in 1989, the company has its headquarters in San Mateo, Calif. EFI employs approximately 260 people and has 16 worldwide sales offices. Its stock is traded on the NASDAQ national market system under the symbol EFII.
Additional information regarding Electronics for Imaging may be obtained by calling the company directly at (415) 286-8600, or through public sources, including the company's SEC filings. Electronics for Imaging may also be reached on the World Wide Web at http://www.efi.com.
Kevin Pedraja
Sterling Communications
(408) 441-4100
kmp@sterlingpr.com
EFI, the EFI logo, Fiery, the Fiery logo, the Fiery Driven logo, Fiery XJ, Fiery XJE, XJ RipChips, Rip-While-Print, Continuous Print, and Memory Multiplier are trademarks of Electronics for Imaging, Inc. Fiery is registered with the U.S. Patent and Trademark Office. All other terms and product names may be trademarks or registered trademarks of their respective owners, and are hereby acknowledged.
Further information regarding EFI can be obtained through the company's financial filings with the Securities and Exchange Commission and by contacting EFI directly.
