Day 007 - 06 Jul 94 - Page 11

     
     1        shipping container.
 
     2        People have the misperception that McDonald's uses an
              inordinate amount of packaging to deliver the finished
     3        product to the consumer", that is, the customer in the
              store?
     4        A.  Correct.
 
     5   Q.   "The attached tables and graphs illustrate that this
              perception is false.
     6
              In analyzing the packaging needed to prepare the Big Mac
     7        meal at McDonald's versus at Home, our study indicated
              that preparing a Big Mac type meal at home uses 2.5 per
     8        cent more packaging than if prepared at McDonald's - 54.2
              grams of packaging at home versus 52.9 grams of packaging
     9        at McDonald's".  May I pause there, Mr. Kouchoukos?  For
              one meal 2.5 per cent might not be thought a very great
    10        difference?
              A.  It would not seem to.
    11
         Q.   In terms of volume across the size of a country like the
    12        United States, what conclusion do you draw for the
              benefits of this study?
    13        A.  Well, 250 million potential consumers in our country,
              that would add up to a great deal of pounds of packaging.
    14
         Q.   "By virtue of the larger volume of product in an
    15        individual shipping container, McDonald's more than makes
              up for its use of disposable packaging versus re-usables
    16        at home".  Pausing there, I will not ask you about the
              comparative benefits and disadvantages of disposables
    17        versus reusables.  I will ask Mr. Langert about that.
              A.  Certainly.
    18
         Q.   We pass on:  "Let me illustrate this point with sliced
    19         pickles.  Pickles are shipped to McDonald's restaurants
              in 5 gallon buckets", is that true?
    20        A.  That is true.
 
    Q.   "This bucket contains about 3,300 pickles, or enough
              pickles to put 2 pickles on 1,650 Big Mac sandwiches".
    22        Where did you get your figures for this exercise?
              A.  The number of pickles in a bucket and the numbers on a
    23        Big Mac come right out of McDonald's training manuals.
 
    24   MR. JUSTICE BELL:  Is that what I would call pickled onions or
              something else?
    25        A.  Pickled pickles, pickled cucumbers, sir.
  
    26   MR. RAMPTON:  What we in this country once called gherkins, but 
              bigger? 
    27        A.  That is right, larger diameter.
 
    28   MR. JUSTICE BELL:  Do they taste like -- they taste like
              gherkins because they have been pickled?
    29        A.  They are a sour pickle; they are a sour cucumber
              pickle.
    30
         MR. RAMPTON:  They are not as sharp as gherkins -- I know