Day 043 - 01 Nov 94 - Page 38

     
     1                  (The next advertisement was shown)
     2
     3   THE WITNESS:   It is appropriate for this time of year; this
     4        would be a bag that kids could use to carry-----
     5
     6   MR. JUSTICE BELL:  This is Halloween, is it?
     7        A.  Halloween, yes -- which kids could use to carry their
     8        "trick" or "treat".
     9
    10   Q.   It is luminous, is it?
    11        A.  Yes, it glows in the dark.  It has a bit of a safety
    12        factor, but mostly it is just a kind of fun activity.  This
    13        would be the 15 second open and close.
    14
    15                  (The next advertisement was shown)
    16
    17   THE WITNESS:   This would be the same 15 second close that we
    18        saw.  I will go through it.  This would be the 15 seconds
    19        that we would be using for parents and adults.
    20
         I think this is the same commercial that we have seen with
    22        the pizza opening and the luminous bags at the end.  I will
    23        fast forward.  This would be the adult version.
    24
    25                  (The next advertisement was shown)
    26
    27   THE WITNESS:   That would be married up with the 15 second adult
    28        close that we just saw.  This would be the $2.09 version,
    29        just like $1.99.  We can fast forward through this.
    30
    31        This would be the same thing, but mentioning a special
    32        price.
    33
    34        Then, again, the different $1.99 open.  I believe we have
    35        seen this.  We will see -- the same as we have seen.
    36
    37        This would be the $2.09 version.  We will fast forward.
    38
    39        This would be the special price version; and we will go
    40        through this as well.
    41
    42        I believe this has a different close but, again, it is an
    43        adult activity.
    44
    45                  (The next advertisement was shown)
    46
    47
    48   MR. JUSTICE BELL:  Is some form of tax added when the bill is
    49        rung up?
    50        A.  Over the $1.99? 
    51 
    52   Q.   Yes. 
    53        A.  Yes, it is, whatever tax is applicable in that
    54        particular state or that particular community.  So, again,
    55        the $1.99 is without tax.  This particular commercial was
    56        used sometimes during what we call our "clean up" time
    57        period, where we may not have a specific premium that is
    58        available, but we might have some inventory that is left
    59        over, so we will use a special surprise as opposed to any
    60        particular toy, so that we are very correct in not