Day 043 - 01 Nov 94 - Page 43

     
     1
     2        Sometimes that is called a bill board; it is just a very
     3        small announcement that announces who the sponsor of this
     4        particular programme is.
     5
     6   MR. JUSTICE BELL:  Would that come right after part 5, or would
     7        it be instead of part 5?
     8        A.  It would come afterwards.  There may be a local break
     9        in the television where some local persons might have run
    10        locally on a national basis that is divided up into both
    11        national time and some local time.  But this would have
    12        been the last thing that you would see in that particular
    13        half hour.
    14
    15        I think this is the open to those premiums that feature the
    16        detective parts.
    17
    18                 (The next advertisement was shown)
    19
    20   THE WITNESS:   That was the beginning that would be put to
         the -- I think that we actually have seen part of this.
    22        This is the "Hook" premiums, with an open on.
    23
    24        We have seen this before.  I am not sure what this is.
    25        Actually, this is not a children's commercial at all.
    26
    27   MR. RAMPTON:   Can you just pause it there?  For those of us in
    28        England who do not know, who is Michael Jordan?
    29
    30   MR. JUSTICE BELL:  I think everyone does.
    31
    32   THE WITNESS:   He is a-----
    33
    34   MR. JUSTICE BELL:  Only judges are allowed to ask questions like
    35        that.
    36
    37   MR. RAMPTON:  No, my Lord.  The Court of Appeal might not
    38        know!
    39
    40                  (The next advertisement was shown)
    41
    42   THE WITNESS:  This was a-----
    43
    44   MR. RAMPTON:  Can I ask you some questions about that?  That was
    45        the real Michael Jordan, in that commercial?
    46        A.  Yes, it was.
    47
    48   Q.   What part, if any, did the real Michael Jordan have in
    49        compiling the recipe for that?
    50        A.  Actually, this happens to be a concoction that he sort 
    51        of came up with that he enjoys at McDonald's.  This was not 
    52        run throughout the country; this was run in Chicago where 
    53        he, at the time, played for the Chicago Bulls, and there
    54        were a couple of other markets that ran it, as well.
    55
    56   Q.   Again, perhaps for the benefit of some members of the Court
    57        of Appeal, the Chicago Bulls is a basketball team?
    58        A.  Yes, it is a professional basketball team in America.
    59        There is a sandwich named after them.  That has been done
    60        in other marketplaces, where other famous people have