Day 043 - 01 Nov 94 - Page 44
1 sandwiches named after them.
2
3 Q. While we are on this, is there a commercial arrangement in
4 such cases between McDonald's and the character, the
5 personality?
6 A. Yes. Michael Jordan has been associated with
7 McDonald's in the United States for eight to 10 years,
8 almost since he came and started playing basketball
9 professionally.
10
11 I think that we have seen this before. This is the close
12 for the Hook Happy Meal programme.
13
14 This was the 30 second commercial that sort of started the
15 whole Ronald searching for the Arches.
16
17 (The next advertisement was shown)
18
19 THE WITNESS: Then, again, that sort of started the adventure.
20 This would be the opening for, I believe, the pizza and the
21 close for the Hook premiums. We have seen them both
22 before.
23
24 This is -- I think, we have actually seen this, too.
25 This is the open of the search and the close of the
26 premium.
27
28 (The next advertisement was shown)
29
30 MR. JUSTICE BELL: Yes, we have seen that.
31
32 THE WITNESS: This is a different open, but with the same close
33 that we have seen before.
34
35 (The next advertisement was shown)
36
37 THE WITNESS: This is the same ad that we have seen before.
38 This would be the adult, but with a non-price, version.
39 I also believe that we have seen this. We have seen this
40 before.
41
42 This would be a different open and a different close. We
43 have seen the close, but I do not know if we have seen
44 this -- yes.
45
46 MR. RAMPTON: Yes, we have seen that before.
47 A. We have seen the close, as well. That seems to be the
48 end of the tape.
49
50 MR. RAMPTON: Thank you very much, indeed. Would you mind
51 going back to where you were?
52
53 MR. JUSTICE BELL: Mr. Rampton, there is one matter I would like
54 to know about, if it is possible to answer it.
55
56 (To the witness) Mr. Green, when we heard Mr. Hawkes
57 and part of your evidence in relation to proportions of
58 children's advertising, it was related, I think, to
59 expenditure.
60 A. That is correct.