Day 043 - 01 Nov 94 - Page 44


     
     1        sandwiches named after them.
     2
     3   Q.   While we are on this, is there a commercial arrangement in
     4        such cases between McDonald's and the character, the
     5        personality?
     6        A.  Yes.  Michael Jordan has been associated with
     7        McDonald's in the United States for eight to 10 years,
     8        almost since he came and started playing basketball
     9        professionally.
    10
    11        I think that we have seen this before.  This is the close
    12        for the Hook Happy Meal programme.
    13
    14        This was the 30 second commercial that sort of started the
    15        whole Ronald searching for the Arches.
    16
    17                   (The next advertisement was shown)
    18
    19   THE WITNESS:   Then, again, that sort of started the adventure.
    20        This would be the opening for, I believe, the pizza and the
    21        close for the Hook premiums.  We have seen them both
    22        before.
    23
    24             This is -- I think, we have actually seen this, too.
    25        This is the open of the search and the close of the
    26        premium.
    27
    28                  (The next advertisement was shown)
    29
    30   MR. JUSTICE BELL:  Yes, we have seen that.
    31
    32   THE WITNESS:  This is a different open, but with the same close
    33        that we have seen before.
    34
    35                  (The next advertisement was shown)
    36
    37   THE WITNESS:   This is the same ad that we have seen before.
    38        This would be the adult, but with a non-price, version.
    39        I also believe that we have seen this.  We have seen this
    40        before.
    41
    42        This would be a different open and a different close.  We
    43        have seen the close, but I do not know if we have seen
    44        this -- yes.
    45
    46   MR. RAMPTON:  Yes, we have seen that before.
    47        A.  We have seen the close, as well.  That seems to be the
    48        end of the tape.
    49
    50   MR. RAMPTON:   Thank you very much, indeed.  Would you mind 
    51        going back to where you were? 
    52 
    53   MR. JUSTICE BELL:  Mr. Rampton, there is one matter I would like
    54        to know about, if it is possible to answer it.
    55
    56             (To the witness)  Mr. Green, when we heard Mr. Hawkes
    57        and part of your evidence in relation to proportions of
    58        children's advertising, it was related, I think, to
    59        expenditure.
    60        A.  That is correct.

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