Day 043 - 01 Nov 94 - Page 55

     
     1        A.  No.  I am not an expert in nutrition.
     2
     3   Q.   We all know that McDonald's has for a number of years, in
     4        America for a large number of years, made available to the
     5        public nutritional information?
     6        A.  That is correct.
     7
     8   Q.   Sometimes on application, sometimes in the stores, and so
     9        on and so forth?
    10        A.  Yes.
    11
    12   Q.   Do you, personally, or your department Advertising have any
    13        hand in or knowledge of that operation?
    14        A.  No.  The preparation of those materials is done by the
    15        Communications department, which is a separate department.
    16
    17   Q.   Then I move from that, save to say this, that we do have,
    18        I think supplied by your company, a video recording of a
    19        group called Ronald and the Nutrients?
    20        A.  Yes.
    21
    22   Q.   Was that produced by your department?
    23        A.  Yes.  That was produced, but I was not in my current
    24        position when that was produced; it was before I was
    25        responsible for that arena.
    26
    27   Q.   I do not want to take time now looking at it.  But, broadly
    28        speaking, is it a pop group?
    29        A.  Yes.  I believe, if I remember the commercial, that it
    30        featured characters that were part of the key food groups
    31        playing in a rock band.
    32
    33   Q.   Minerals, Vitamins -- I cannot remember -- maybe Energy?
    34        A.  That is correct.
    35
    36   Q.   And so on and so forth; with the message that those food
    37        groups can be obtained from McDonald's food; is that right?
    38        A.  I am not sure about that.  I have not seen the
    39        advertising.  I remember that they were the basic food
    40        groups that people should know about.
    41
    42   Q.   We can look at it at another stage in the case and make up
    43        our own minds about that.
    44
    45             What I was going to ask you is if you know why that
    46        particular commercial, if that is what it is, was put out?
    47        A.  I was not, as I say, responsible for the area at that
    48        particular time.
    49
    50   Q.   Then may I turn to something else, which is sports 
    51        sponsorship -- for example, McDonald's participation in or 
    52        sponsorship of, at any rate in part, the recent soccer 
    53        World Cup in the United States?  Are there other examples
    54        where McDonald's has lent its aid to sporting events?
    55        A.  Yes.  We have association with a number of sporting
    56        events, or at least alliances with professional sports in
    57        the United States.  We have a relationship with the
    58        National Basketball Association; we also have a
    59        relationship, just actually started about two years ago,
    60        with the National Football League; and we have had other