Day 045 - 03 Nov 94 - Page 15
1 premiums to children directly, as a pitchman, or directly
2 request donations for specific charities other than Ronald
3 McDonald House."
4
5 MR. JUSTICE BELL: "He does not sell products or premiums to
6 children" comes after "he is not a pitchman".
7
8 MS. STEEL: That is specifically laying down the line, is it
9 not, that he should deceive children?
10 A. I do not think so, at all.
11
12 Q. He should deceive children into thinking that he is not a
13 salesman, when the reality is that he is?
14 A. I think children can see exactly what he is on the
15 commercials. There is no deception at all.
16
17 Q. On page 59, there is Grimace, is that right, and he was
18 originally conceived to represent McDonald's shakes?
19 A. That is correct; and he has changed over the years.
20 I think, if you read the one that was specific to the
21 commercials that you saw, you would get a better idea of
22 how he is being used in the commercials. I think that is
23 on page 132.
24
25 Q. The one for 1987 also mentions about him being conceived to
26 represent shakes, as well?
27 A. That is correct.
28
29 Q. Going on to page 61 and Birdie:
30
31 "Birdie, the Early Bird symbolizes breakfast at
32 McDonald's: As an Early Bird, Birdie greets the morning
33 with particular delight. Especially because morning means
34 breakfast at McDonald's."
35
36 Is that the purpose of using Birdie, to suggest that
37 children should go to McDonald's for their breakfast?
38 A. Initially, Birdie was introduced when we introduced
39 breakfast. I think you can see the contemporary use of
40 Birdie on page 134.
41
42 Q. Going on to the second paragraph, she "encourages her
43 friends to start the day with a good breakfast". Then, a
44 sentence later: "And she lets her friends know that
45 McDonald's serves a good one."
46 A. Yes. I think that was one of the original thoughts
47 when we had just introduced breakfast. But that is not her
48 role at the current moment.
49
50 Q. Was the suggestion there that it was a good idea to go to
51 McDonald's for your breakfast every day?
52 A. Again, can you point me to that one more time?
53
54 Q. On page 61 she is encouraging her friends "to start the day
55 with a good breakfast..... and she lets her friends know
56 that McDonald's serve a good one"?
57 A. Yes.
58
59 Q. In fact, she says: "'You can't get off the ground without
60 breakfast'"?
