Day 045 - 03 Nov 94 - Page 17
1 "The relationship of Ronald with children in a commercial
2 should be emotional and not physical. For example, Ronald
3 should not grab children, pick children up, carry children
4 on his shoulder, etc."
5
6 MR. JUSTICE BELL: I think you should check in your own time
7 that what you have put in relation to 1985 is the same in
8 1987.
9
10 MS. STEEL: I have actually got a list. On page 96, it goes
11 on:
12
13 "ronald mcdonald is not a pitchman! He does not sell
14 products or premiums to children or directly request
15 donations to specific charities."
16
17 MR. JUSTICE BELL: It is a bit much to expect to me to look at
18 the 1985 in one hand and the 1987 in the other, to check
19 that the things you put in relation to 1985 are accurate
20 for 1987.
21
22 MS. STEEL: All the things about the characters that I have gone
23 into so far-----
24
25 MR. JUSTICE BELL: But are they in the same wording?
26
27 MS. STEEL: Yes.
28
29 MR. JUSTICE BELL: They are?
30
31 MS. STEEL: Yes, with the exception of-----
32
33 MR. RAMPTON: I am told by Mrs. Brinley-Codd that, for example,
34 Grimace is different.
35
36 MS. STEEL: It does actually say: "While initially conceived as
37 a character that represents McDonald's shakes, Grimace has
38 transcended his role." I do not think that is very
39 different from what was said before
40
41 MR. JUSTICE BELL: The 1985 bit you put had words to that
42 effect.
43
44 MS. STEEL: It says exactly the same.
45
46 MR. JUSTICE BELL: Are you going to put some more parts?
47
48 MS. STEEL: Yes.
49
50 MR. JUSTICE BELL: Why do you not put them from tab 7?
51
52 MS. STEEL: Yes, okay.
53
54 (To the witness) Going on to The Hamburglar:
55
56 "The Hamburglar is the most mischievous character in all
57 McDonaldland. His main purpose in life is the acquisition
58 of McDonald's hamburgers and he is not above borrowing them
59 with no thought of payment. (And nobody expects payment.)
60 He is also not above playing pranks on the other
